Category: seo

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Keywords are the very foundation of any Search Engine Optimization marketing strategy. Millions of net users log on to find relevant information on various products and services available online. And keywords are the main link to seeking informative content in search engine results. Without suitable content and key wordings in your website, it is doomed to fail in all aspects of Search Engine Optimization. A website minus keyword content can neither find traffic nor have good rankings in the search results.

The immense popularity of search engines such as Google or Yahoo is due to the fact that they provide the accurate content outcome in their search results with the help of keywords. Every business website that is found online uses specific keywords to attract the audience, online traffic, and higher rankings.

Let us discuss on how to choose the top keywords for perfect Search Engine Optimization:

Conducting Research – … Read More

The Ultimate Guide For SEO Beginners [2020]

May 2, 2020 | seo | No Comments

Search engine algorithms have come a long way and become more sophisticated from the times when content, titles and descriptions stuffed with keywords were enough to achieve high rankings in search results.

If you want to learn SEO, you can’t get stuck in the past. One of the biggest improvements of search engines is that they consider the human factor, in other words, the user engagement.

Don’t forget that SEO is about targeting real people, not only search engines.

Meta tags

Meta tags are a part of the HTML code. They describe website’s content. The most important are meta titles and meta descriptions.

meta tags in the code

For detailed information, make sure to read the definitions and advanced optimization tips in our SEOpedia both for title tags and meta descriptions.

They aren’t as important as they used to be from the technical point of view.

Meta titles and descriptions packed with

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As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make.

1. Choosing Wrong Keywords

Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.

Before you get started, you may want to do your research. For this purpose, you can use a few useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a major mistake.

2. Stuffing Keywords

Another common mistake is to use the … Read More

Want to learn about SEO marketing and how it works? We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing.

One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.

But it doesn’t have to be that way.

Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.

Below, we’ll provide an answer to the million dollar question – what

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Local SEO For Small Business

May 2, 2020 | seo | No Comments

Small business needs SEO especially at the local level. For example, if someone is searching for a restaurant, they are going to look in their local area first. Local listings improve your visibility and help you rank higher in the search engines even if your main business can appeal to larger searches.

Do you have your business listed with local online search engines?

You should be listed in the following directories: Yellow Pages Online, Yahoo Local, Bing, Google+ and your Cities local online directories. When your business is linked to local directories, it is much easier for people to find you. You can increase your rankings on these sites by asking satisfied customers to post reviews underneath your business listing and click the thumbs up, like +1 etc.

Link Building is another way to get your business ranked in the search engines.

You can do this by adding comments and … Read More

SEO Basics: Optimizing Your Content

May 2, 2020 | seo | No Comments

If you are advertising your business online, it is essential that you have the understanding of basic search engine optimization or SEO. SEO will enable your website to be positioned strategically so that people who are in the buying process will be able to see your website during their search for specific products and services.

There are a lot of SEO practices that can help your website rank higher in search engine results. These practices include the use of backlinks and keyword analyses which are designed to help increase the traffic of your website. However, one of the best SEO practices that you can work on yourself is to optimize your website’s content. Here is how to go about it:

Offer quality content. People who browse the internet for products and services spend time to read contents that are found in the websites. When a person finds your website’s content … Read More

When you stay in a specific area to check out products/services on the internet, effortlessly, you wish to prefer local SERP’s shown in Google and other web search tools. Basically, local SEO is an arrangement of distinct standards and directions utilized by the digital marketing experts to improve websites for particular topographical areas.

For example- if you enhance your website for the local market, Google will show the website or its pages unmistakably to local visitors initially and after that to the guests living in remote zones. In the event that you run a nearby business in your local area, it is imperative to enhance your website for the neighborhood market. But, how will you do this? Let’s find out.

Put A Local Address on Your Website

Google uses your site’s details to show it in nearby indexed lists. In this way, while optimizing your site for a specific domain … Read More

A Step-by-Step Guide for 2020

May 2, 2020 | seo | No Comments

what is seo

Guess how many blog posts people publish each day.

Any ideas?

Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.

That means that users published around 216 blog posts while you were reading these five sentences.

And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.

This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.

While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term “SEO” each month.

On any given day, people conduct more than 2.2 million searches. And that’s just on Google — to say nothing of the other search engines.

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SEO Tips – Tags Are Important

May 2, 2020 | seo | No Comments

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when … Read More

What Is SEO?

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

Google Average Click Through Rates (CTR)

The algorithmic (‘natural’, ‘organic’, or ‘free’) search results are those that appear directly below the top pay-per-click adverts in Google, as highlighted below.

Google Search Results

There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well.

How Does SEO Work?

Google (and Bing, which also power Yahoo search results) score their search results largely based upon relevancy and authority of pages

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