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At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.

To get that visibility, you must understand three core components:

  • What types of content people want or need.
  • How search engines work.
  • How to properly promote and optimize your website.

While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO.

This is why, in collaboration with some of the field’s top authorities and experts, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now. Today.

Scroll down to start reading all 18 information-packed chapters – or, if you prefer, we’ve compiled all the chapters in a downloadable ebook, SEO 101: Learn the Basics of Search Engine Optimization.

SEO for

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We are professional Digital Marketing, online marketing  and Advertising, SEO Agency based in Box Hill, Melbourne, servicing Melbourne, Sydney, Brisbane, Adelaide, Perth, Hobart, Canberra and all places in Australia.

In addition, we handling Full Search Engine Optimization Life Cycle from domain name & hosting, Conversion Oriented Website design and production, Content Marketing, SEM (Search Engine Marketing), Google Ads AdWords PPC (Pay Per Click) management, Shopify Shops & WordPress WooCommerce Shops SEO & PPC, Google Ads (Google Adwords)

We offer one-stop-shop solution from very beginning when business wanting to take advantage of digital marketing to achieving business goals in digital marketing plan.

If you are searching for   SEO agency company to do projects in Melbourne, Sydney,  Canberra, Brisbane, Gold Coast, Adelaide, Perth, Darwin, and Hobart to improve website ranking to maximize online presence and search engine visibility, contact us now to find out.

We are a digital marketing service division

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Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.

Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.

These days, most businesses understand the basic concepts of SEO and why it’s important.

Download Now: Free SEO Starter Pack

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

What is an SEO?

Search engine optimizers (SEOs)

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What You Need to Know in 2020

June 2, 2020 | seo | No Comments

Search Engine Journal’s ebook, A Complete Guide to SEO, provides an extensive overview of everything you need to know to be successful at search engine optimization today.

SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

That’s why it’s crucial for you to stay well-informed and learn continuously.

SEO is also more complex than ever in 2020.

It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.

You need to keep track of and understand:

  • Emerging trends (e.g., voice search).
  • Algorithmic changes.
  • Technological advancements (e.g., machine learning).
  • Your audience (e.g., how they behave and what they want).

So how do you develop an SEO strategy to dominate your competition in Google and other

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Who is this guide for?

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like

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What is SEO? Search Engine Optimization 2020

May 13, 2020 | seo | No Comments

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay
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SEO Sydney | Sydney SEO Expert

May 13, 2020 | seo | No Comments

When you officially sign up as a client, we kick start the delivery process without wasting any time. Our SEO consultation and delivery process is seamless and systematic to assure best results.

On-boarding: We start our work by gaining access to your website, google analytics, google search consoles, google my business and more. We have a list of other details that we request you to provide at this stage. The details help us to set the campaign appropriately in our tools. We define the reporting structures based on the details we gather at this stage.

Baseline numbers: We have the right set of tools and expertise to help you identify the baseline numbers like, your website traffic, current SEO rankings, the channels through which you get maximum leads, total number of leads, and more. Identifying the initial set of baseline numbers is critical to setting realistic targets and tracking success

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Learning SEO – The Ultimate Resource

May 12, 2020 | seo | No Comments

Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin.

With the right resources and tools, you can quickly learn the basics of search engine optimization. Then you can start applying what you’ve learned and be well on your way to becoming an expert.

The Ultimate Resource for Learning SEO

Unlike the pioneers of SEO, who learned everything the hard way, and struggled to gather information, new generations have it all handed to them. However, the information is not always structured. You need to approach more than one resource in order to get into the subtleties of search engine optimization.

I’ve separated the wheat from the chaff for all of you willing to learn SEO, and organized it in a common-sense list that will guide you through the steps. Below you will find some of the best free

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SEO and Usability

May 12, 2020 | seo | No Comments

At first glance, search engine optimization (SEO) and usability seem to be quite distinct topics:

  • SEO is about attracting people to your site in the first place by making sure it shows up in search queries.
  • Usability is about people’s behavior after they arrive on your site, with the main goal being to increase the conversion rate.

Basically, SEO happens before the first click, and usability takes over from there. Both need to be good for a website to succeed. Having great SEO but lousy usability means that you’ll get lots of traffic, but the visitors won’t turn into customers. Conversely, a site with great usability but lousy SEO simply won’t get many visitors, so it doesn’t really matter how good it is.

Although they focus on different phases of the lead-generation funnel, there are many ways in which SEO and usability support each other and a few ways in

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