October 14, 2020 | technology | No Comments
Tiltify – a digital fundraising platform that counts among its users such notables as actors Emilia Clark and Vin Diesel, and influencers DrLupo, Jacksepticeye and Markiplier – said it has now done some decidedly non-charity fundraising of its own, raising $6.5 million in a Series A round.
The Los Angeles-based company said it will use the money to expand its reach beyond traditional charity fundraisers in developing new ways to engage with next-generation consumers, and encourage more donations. That may include new kinds of features and game-ifications, such as “polls, rewards, milestones, visual overlays, and animations,” according to the company.
“This has been one of the most difficult years in recent history for America and around the globe, desperately catalyzing the need to support causes worldwide,” said Tiltify CEO Michael Wasserman, a co-founder. “Fortunately, our community of creators took to their platforms to leverage their influence for good. This funding will help us accelerate development and team-building to make sure we can deliver the best tools to creators for them to continue supporting charities.“
The company recently debuted an extension that brings new functions to its Twitch platform, and signed an exclusive deal with TikTok to power a “Donate” sticker that can be used in campaigns on that fast-growing service.
The platform has been used for a wide array of campaigns in 2020, beginning with the devastating Australian wildfires early in the year, where its users raised nearly $2 million, and subsequently in the Stream Aid campaign on Amazon
The company said it is on track to raise $100 million for various digital campaigns by year’s end. Campaign beneficiaries have included United Way Worldwide, St. Jude Children’s Research Hospital, Save the Children, No Kid Hungry, and Make-A-Wish.
The Series A round was led by Pace Capital (previous investments include Twitch, Unity and Patreon), and brings to nearly $9 million the company’s funding since its launch in 2013. Pace Capital general partner Chris Paik will join the Tiltify board.