What is Plumber SEO?
Search Engine Optimization, or SEO, is the process of ranking your plumbing company as high as possible on Google while improving your overall web presence. In addition to your plumbing website, SEO helps rank your Google My Business listing, Google Maps location, and social media profiles. Improving your rankings drives traffic to your different web properties and increases leads in the form of phone calls and email submissions. Because of its longevity, SEO is considered the best marketing investment for plumbers.
- Content Marketing
- External Links
- Internal Links
- NAP Listings
- Online Ratings
- Social Media
- Tags (Header, Meta, Image)
- Web Design
The Plumbing Webmasters Podcast
The team at Plumbing Webmasters discusses some of the most important topics in digital marketing. From general tips on plumbing SEO to the latest trends in web design, you’ll find a lot of juicy ideas for your company. Listen to our latest podcasts below! If you are interested in improving areas of your online presence, give us a call today at (877) 388-9884.
Grow Your Business.
Get More Reviews – BrandREVU Helps Contractors Get the Reviews They Need!
GEO Location Check-ins – From Job Site to Website!
Email & Text Clients – Send Then Your Google, Facebook, and Yelp Account Profiles
Post Job Pics – Post Pictures Automatically for Better Organic Ranking
Manage Your Online Reputation – Reviews Can Go to Work for You!
Map Pins – Pin Your Jobs to Your Website with Geo Coding
Higher Map & Organic Rankings – BrandREVUs Can Help
Google Responds – Google Loves Reviews, Photos and Geo Locations
CLICK HERE To learn more about BrandREVU and how it can benefit your business.
Since Google absolutely loves these tags, it rewards our clients with higher rankings and better listings in Maps. If your business has struggled with getting into local pack listings in the past, you’ll love Righteous Reviews too!
As our businesses earn customers and collect those 5 star reviews, rankings soar even higher!
With a fantastic team of seasoned writers, marketing strategists, social media pros, and graphic designers, the Plumbing Webmasters offers substantial growth for your business. You’ll notice the difference.
Our talented (and degreed) content writers manage the production of keyword-rich content, image optimization, and formatting. In the meantime, our design professionals create all the impressive graphics, navigational systems, and other key elements of the user experience (UX). When everything’s been put in place, one of our seasoned editors thoroughly vets the site before it’s sent onto launch.
We LOVE clients who are ready to listen and learn (and eager to grow)!
Contractors generally have limited knowledge of Plumbing SEO, which is very understandable. We aren’t master plumbers, though we have picked up a lot our years of serving them.
The bottom line: we know our stuff. If you can trust in our experience (or at least in our risk-free trial period), you’ll see firsthand the impressive growth that keeps our clients coming back for more. In the meantime, feel free to all your questions to our experienced SEO professionals!
If however, you love your website (as the vast majority of our clients do), you’ll simply switch to a regular month to month fee. This covers all of the costs for ongoing maintenance and updates. Should you ever have questions about our pricing structure, we’d also be more than willing to talk with you about it over the phone or in person.
Buy the Book Here
Benefits of SEO for Plumbers
If properly implemented, search engine optimization for plumbing companies can induce remarkable lead generation. Depending on a contractor’s current level of online participation, the impact can range from measured to astounding. Plumbers who have no active involvement in online marketing can improve exponentially by establishing and then optimizing their online presence. For contractors who are already active online but lack the results they initially hoped for, improvements in the optimization process can prompt marked rewards.
Most contractors have similar goals when marketing their services online. They want to generate high quality leads at an affordable price. Other promotional strategies such as PPC and social media advertising, require fixed payments in order to sustain internet visibility. Search optimization contrasts these methods fundamentally, as its inherent feature is to reach consumers organically.
- Company BrandingEstablishment of your company’s brand and perceived image
- Google VisibilityAppearance on Google search results
- Lead CreationGeneration of the best plumbing leads in your service area
- ROIIncreased revenue relative to outgoing expenses
Plumbing Webmasters provides services tailored to plumbing companies in particular, which makes us stand out from more generic marketing institutions.
How Plumbing SEO Has Changed
The top 3 Google Maps results show up on search results and the companies with the most reviews typically rank highest.
Google’s algorithm has evolved to grade webpages and other properties on an increasing number of factors ranging from on-site updates to structured data markup and schema coding. Top rankings now require a collective effort and can rarely be achieved using only one tactic or approach.
This all comes to the forefront as competition for organic rankings is higher than it’s ever been, a trend that will continue well beyond 2020. You can expect continued changes each year which is why Plumbing Webmasters prides itself on staying on top. of Google’s latest trends and methodologies.
Grow Your Business.
Internet Marketing for Plumbers
SEO is best implemented as part of a larger internet marketing strategy for plumbers. Effectively marketing plumbing services in 2020 requires a broad scale approach that is not completely reliant on a single method. While some within the industry frame SEO and PPC as conflicting techniques, they are actually more effective when utilized collaboratively. For example, running PPC ads early in your marketing campaign helps supplement lead generation while waiting for SEO to take its full effect.
Plumbers learn quickly that every digital promotion strategy is interconnected in some way. For example, managing reviews on platforms like Facebook, Google My Business, and Yelp is exclusively beneficial, but also contributes to an over-arching agenda. By responding to customer reviews, users who investigate your company’s reputation will be encouraged by your initiative and commitment to clients. While this is good in of itself, it can also help from an SEO perspective by producing more user-generated content for your business which can improve your local search visibility.
Consider these marketing techniques to use along with SEO
- Facebook Advertising
- Reviews Management
Local SEO for Plumbing Contractors
Business CitationsClaimed and optimized listings on business directories
Local MappingThe ingratiation of geo-coordinates for GPS visibility
Mobile DesignA mobile-friendly website that is easily navigable on smartphones
Social NetworkingPresence on social media platforms like Facebook, Instagram, and Linkedin
Local optimization is increasingly important. Because local businesses earn all revenue through consumers within their service areas, local leads are the only ones of value. There are a number of steps to optimize an online presence for local search.
At Plumbing Webmasters, we focus heavily on the local aspect of optimization for plumbers.
Some business directories, such as Google My Business, have extensive features that empower local businesses to reach their target customers more precisely. We put plumbers in the best position to succeed in their local markets.
Grow Your Business.
SEO Keywords for Plumbing
For contractors failing to generate leads online despite investments in SEO marketing services, it’s more likely than not that your representation engages in obsolete promotional tactics. Since its inception, search optimization has been directly associated with keywords. While the concept is embedded in our cultural understanding of SEO, as evidenced by searches for “plumbing keywords list” and “top plumber keywords,” its actual influence has grown increasingly minimal. While the presence of keywords still helps Google determine the topic of a web page, it is no longer the sole reference point.
In recent years, Google has recalibrated its standards, and placed far greater value on quality content that educates and informs readers, rather than content that exists for the sole purpose of increasing search ranking. Unfortunately, companies across all industries have been slow to adjust, and have suffered by losing out on leads that would otherwise be available. Plumbing Webmasters provides cutting edge SEO services to contractors throughout the United States. By partnering with us, your company will never again suffer from stagnation or participate in antiquated practices. We evaluate new trends in the industry, and evolve alongside Google.
Obsolete keyword practices include
- Exact Match URL’sPurchasing spammy, keyword-laden domain names like cheap-plumbing.net
- Keyword StuffingPlacing duplicate terms and phrases unnaturally within on page content
- Topic IndeterminacyProducing vague content with off-topic keywords to lure traffic
Choose Your Plan
We value customer satisfaction, a notion validated by our multiple payment options. Clients choose between:
MONTH TO MONTH PLAN (MTM)
Each affordable SEO plan offers unique advantages to contractors and are viable options to improve a company’s online presence. MTM plans are great for customers who prefer routines. A fixed payment is made at the end of each month in exchange for a variety of marketing services. You have the ability to opt out of our services after each month without ever being locked into a long-term contract.
PAY PER LEAD PLAN (PPL)
For customers focused solely on tangible results, pay per lead becomes an intriguing choice. With this plan, you pay only when exclusive leads are produced from our marketing services. We use tracking analytics to trace the origin of each lead, and properly attribute it to its source. This way, you only pay for results. In addition to regular plumbing leads, we also provide water damage leads for restoration companies.
Regardless of which plan you choose, you will have access to these services: