What does “organic search results” mean?
It is the same as “natural search results”. This is the opposite to paid listings.
What is the main purpose of search engine spiders ?
Which of the following techniques is unethical and can be a reason for banning?
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.
What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.
If you were a SEO for a technology web site, what would you do to build back links for it?
Four practices are a quite legal and recommendable way of building back links are.
b) Submit articles to technology engines.
c) Exchange links with other reputable technology web sites.
d) Provide free syndicated content to partner-websites.
What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones
What is Page Rank?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags, since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.
Explain what is landing page?
Landing page is the web page where our website visitors arrive at after clicking on a link. It could be our home page, or any other web page in our Web Site. The best use of a landing page is not what it is, but what it can do. Our landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who is the visitor, by providing a good match, our chances of engaging the visitor goes up, as should be our conversion rate.
Well crafted landing web pages almost always sport better conversion rates than simply dumping people into the home page of our web site. When we drop people into the homepage of our website, it’s wrong to make visitors fend for information themselves. Visitors arrive and spend a couple of seconds before giving up and hitting their back button to move on to our competitor’s website.
We should be careful not to provide too many distractions in the form of links, or we are likely to lose them before they read our entire message.
Alexa’s rankings depend on a user having their toolbar or their spyware installed in order to track their surfing habits.Alexa software is limited to the Windows operating system further limiting the reach of Alexa software and accuracy of Alexa results.
With the possible exceptions of selling or buying a website and applying to and ad service, Alexa serves as no useful purpose and important decisions should not be made based on Alexa results always.
If you want to improve ranking in Alexa just install the toolbar into your browser. Be sure to visit your site daily. This will cause your site to jump in the rankings after a few weeks. Get your friends to do it, too, and you can make a significant impact on Alexa rankings.
What do you mean by keyword stemming?
An example of keyword stemming would be if you took the word “search” and made additional keywords out of words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using keyword stemming on the word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.
What is the difference between SEO and SEM?
What SEO tools do you regularly use?
Primarily use Google Analytics. Apart from that some of the tools that use are;
· Keyword Analysis Tools / Keyword Research Tools (DP keyword suggestion tool & Google Keyword Suggestion Tool are popular)
· Keyword Density Tools
· Index Checking
· Backlink Checking
· HTML validation Tools (W3C HTML Validation Service – validator.w3.org/ )
· Google Pagerank CHecker (Google Toolbar)
· Google Webmasters Tool (along with Yahoo Webmasters Tool)
· XML Sitemap Generator
· Search Engine Submitters (IBP is good)
What do you think of using XML sitemaps?
XML Sitemaps are important. It helps search engines crawling your site and articles. Google, Bing, Yahoo and Ask support the Sitemaps protocol that lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing.
Most importantly, when you have a site that is not crawlable for some reason. Using an XML sitemap will help the search engines know about and discover your URLs on your site that they could not find due to your site’s crawlablity issues.
Also, when you have a site with 1000′s of URLs, using an XML sitemap allows you to set priorities of your URLs so Google and other engines know which URLs you feel are most important and should be indexed first before indexing other URLs on your site.
Why we use Robots.txt File ?
What is Black Hat SEO ?
Race Among websites to attain High Ranking has brought about a Number of methods and technique used to achieve this goals. These Methods can be characterized into two Groups depend on there acceptability to search engines.
White Hat SEO â€“ SEO Methods that conform to search engine Guidelines are White Hat
Black Hat SEO â€“ SEO Methods those are viewed as less acceptable are called Black Hat
What is Cloaking ?
Cloaking involves having two separated pages one to show to google bot and other to show to your sites visitors