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NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
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Election Day is 22 days away and political ads are bombarding your Facebook feed, mailbox and now your text message inbox. Unfortunately, there isn’t a Do Not Text registry that applies to texting the same way it does to phone calls. There is, however, still a way you can attempt to stop political ads from swarming your phone.



a hand holding a cellphone: Stop unwanted text messages on your phone. Óscar Gutiérrez/CNET


© Provided by CNET
Stop unwanted text messages on your phone. Óscar Gutiérrez/CNET



a close up of a computer keyboard: Don't click on links in spam messages, and do some research before replying stop.


© Angela Lang/CNET

Don’t click on links in spam messages, and do some research before replying stop.


If you’re wondering how the organization got your number in the first place, it’s because all states allow access to voter data for election purposes — so if you’re a registered voter, your information is on file. 

Here’s how to stop the unwanted political texts.

What political campaigns know about you

UP NEXT

UP NEXT

Reply STOP to

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Facebook on Wednesday said it will stop running political or social issue ads after the US polls close on November 3 to reduce chances of confusion or abuse.

The leading social network also said that any posts prematurely declaring a winner or contesting the count will be labeled with reliable information from news outlets and election officials.

“If a candidate or party declares premature victory before a race is called by major media outlets, we will add more specific information in the notifications that counting is still in progress and no winner has been determined,” said vice president of integrity Guy Rosen.

Facebook and other social networks have been tightening rules as they gear up for post-election scenarios, including efforts by President Donald Trump to wrongly claim victory or contend the outcome is not legitimate.

The California-based internet giant has been under pressure to avoid being used to spread misinformation

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And on the video platform TikTok, four grainy videos alleging that Biden was wearing a wire to “cheat” during the debate racked up more than half a million combined views on Wednesday, according to research by the left-leaning media watchdog group Media Matters. One of the videos shows a still of Biden with his hand inside his suit, while another overlays an arrow over Biden’s tie, but neither video shows any visual evidence of Biden wearing an electronic device of any kind.

Tech companies have long struggled with misinformation and are on high-alert going into the election. Ahead of the debate, Twitter and Facebook executives reviewed hashtags, trends, and other accounts that may break the companies’ rules using a combination of software and human review. The companies are also pushing out accurate information about how to register to vote to millions of people.

But the latest evidence shows that they

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Google will block election ads after polls close on Election Day.


James Martin/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Google plans to broadly block ads related to the US election after polls close on Nov. 3, the tech giant confirmed to CNET. Google sent an email to advertisers on Friday saying it will implement its sensitive event policy for political ads in order to avoid confusion, according to Axios, which obtained a copy of the email.

Google said in the email that its taking this step due to “an unprecedented amount of votes will be counted after Election Day this year,” according to Axios. The policy will block ads referencing candidates, the election, or the election results. It will also apply more broadly to ads that reference federal or state elections and ads that are targeting election-related search queries

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Growing your business online is easier said than done. With so many marketing channels available and so many people using the Internet, there is seemingly boundless opportunities to get eyes on your business’s products and services. But marketing also gets expensive, and many small businesses don’t quite have the budget to make a meaningful impact on their digital marketing initiatives. That’s why organic search is so important.





© StackCommerce


Google received more than 2.3 trillion searches in 2019. People use Google to find practically everything; it’s their definitive source for learning and discovering new products and services. As a business, it’s imperative that your website ranks at the top of Google search results pages. That’s where search engine optimization (SEO) comes in.

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In the Ultimate Google Ads & SEO Certification Bundle, you’ll learn how to make your business stand out online without spending a big chunk of your

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We are professional Digital Marketing, online marketing  and Advertising, SEO Agency based in Box Hill, Melbourne, servicing Melbourne, Sydney, Brisbane, Adelaide, Perth, Hobart, Canberra and all places in Australia.

In addition, we handling Full Search Engine Optimization Life Cycle from domain name & hosting, Conversion Oriented Website design and production, Content Marketing, SEM (Search Engine Marketing), Google Ads AdWords PPC (Pay Per Click) management, Shopify Shops & WordPress WooCommerce Shops SEO & PPC, Google Ads (Google Adwords)

We offer one-stop-shop solution from very beginning when business wanting to take advantage of digital marketing to achieving business goals in digital marketing plan.

If you are searching for   SEO agency company to do projects in Melbourne, Sydney,  Canberra, Brisbane, Gold Coast, Adelaide, Perth, Darwin, and Hobart to improve website ranking to maximize online presence and search engine visibility, contact us now to find out.

We are a digital marketing service division

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