Tag Archive : Advertising

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Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.


ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about

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COVID-19 has created a big impact on businesses globally. Companies are making drastic adjustments to their expenditures just to survive this unprecedented economic crisis. Those that previously relied on paid online advertisements are left with no choice but to put their campaigns on hold indefinitely.

Google and Facebook Ad management companies like Australian Internet Advertising (AIA) saw a sharp decline in their clients because businesses started reducing their spending on paid ads.

AIA is an eight year old digital marketing agency which has already established itself as one of the premium  Google ads management  companies in Australia. It is headed by co-founder and director William Polson.

According to William Polson, “Now with companies cutting costs on paid ads, the importance of SEO has never been more relevant. That is why we knew we had to be at the top of Google for all SEO related search queries.”

SEO has been

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Like all great inventions, SXSW Interactive in Austin, Texas, has gone through its Gartner Hype Cycle. First came the buzzing hyperbole. In 2007, a startup called Twitter took SXSW by storm, and one year later, Mark Zuckerberg was grilled in a interview (deemed either disastrous or sexist)  by journalist Sarah Lacy, generating wild enthusiasm for Facebook as the new, big media platform. Were you there? Did you hear Zuck speak? If you worked in media, SXSW Interactive each March — a thought-leadership series far different than the concurrent music and film SXSW carnivals — was the place to be.

And then the buzz collapsed. Big brands crept in, taking over entire buildings with “activations” and with their slickness eroding SXSW’s cool. Some of this was positive: The 9:1 male-female ratio of the conference’s early days became more 50:50, and the exaggerated hoopla over every little app launch (Foursquare, Gowalla, Color,

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Whether you’re a fan of the show or perhaps have never watched an episode, just about everyone on the planet (or so it seems) is familiar with the television show, Game of Thrones (GoT). It’s influence on mainstream media is such that just about everything has had its own GoT twist, and in that same vein, even internet advertising agencies are also within the grasp of influence of this show.

It’s perhaps better said that internet ad agencies are, in some ways, quite similar to the happenings on GoT, and given the serious nature of the show’s material, one might start to wonder how exactly advertising on the internet could be so cutthroat. The truth is that online ad work is a pretty brutal world.

Before getting too caught up in dragons & the colors of weddings, it’s best to approach this topic by way of exploring common … Read More