Tag Archive : B2B

/ B2B

Soundtrack Your Brand business-to-business (B2B) music streaming company, formerly Spotify Business, today introduced Soundtrack Unlimited, the world’s first on-demand B2B music streaming product offering businesses audio services comparable to Spotify and Apple
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Music. The Stockholm-based company, with clients including Lululemon and W Hotels, also renewed its global licensing agreement with Warner Music Group’s Recorded Music division, which has played an instrumental role in the development of the new release. 

Perhaps the most notable thing about the new B2B streaming product is that it enables a

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A B2B Website in the Age of COVID-19

October 9, 2020 | website | No Comments

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads.

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

COVID-19 has exposed the need for every B2B marketing strategy to be multi-faceted. A multipronged B2B marketing strategy reliant on multiple lead generation tactics is always the best approach. This way when something unexpected comes up like a pandemic, you can turn to lead generation activities that are viable. Right now, and for the

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In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed.

A Clear and Consistent Message

Website visitors won’t make an effort to read your entire website before making a quick assessment about staying, so keep things simple. Your website’s homepage should be doing what a first-time meeting would—providing a high-level overview of your products and/or services, along with prompts to dive deeper. Begin with strong headlines, and content that clearly outlines the benefits of buying from you.

Professional B2B Web Design That Supports Your Brand

There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design.

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There’s often a misconception that artificial intelligence (AI) is only applicable to businesses in the B2C space. It’s thought that since B2C companies have more customers, they have more data to leverage to make AI impactful. However, this couldn’t be further from the truth. AI is as relevant to a B2B company as it is to a B2C company. It’s important for every B2B company to evaluate the ways AI can help them produce better products, provide better services, and improve business processes. Here are just a few of the ways some B2B companies are using artificial intelligence today.

Better Products

One of the ways artificial intelligence supports B2B companies is by helping to create better products. In healthcare, AI is behind many innovative tools such as the CT scanner created by Siemens Healthineers that is

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Multi-Award-Winning SEO and PPC Agency focused on Data and Psychology


Multi-Award-Winning SEO and PPC Agency focused on Data and Psychology

Our aim is to be the UK’s leading Data-driven and Psychology-focused B2B SEO and PPC agency. Watch our video here to find out more.

At novi, we prioritise people above and beyond everything else. Whether with our employees, our clients or their customers, we understand that relationships matter.

Through a combination of clear and frequent communication, combined with insights developed through the use of data analysis; we identify and understand the needs of our clients. We then focus on applying our information and experience to innovate and produce efficient and productive outcomes for our clients.

We recognise that innovation comes from skilled individuals taking pride in their work and so, with innovation in mind, we focus on employee well-being above and beyond all else. We do so to create a workplace with purpose and drive, working together to produce positive

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