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6 essential SEO tips for tourism businesses

October 12, 2020 | seo | No Comments

Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.

Just ask one of our customers, Vinolia Masera, founder of travel and leisure portal, Limpopo Guide, who says:

“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”

After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business

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  • Amazon Prime Day on Oct. 13 and Oct. 14 will offer thousands of small businesses opportunities to quickly scale customer awareness and revenue.
  • Currently, more than 500,000 small and medium-sized businesses in the U.S. sell on Amazon, and the company’s goal is to onboard an additional 100,000 vendors as new sellers to its store.
  • The online event has helped companies like Furbo that makes a dog camera clinch strategic partnerships and make millions of dollars in online sales.





© Provided by CNBC


Come Oct. 13 and 14, Amazon’s annual two-day members-only online sales extravaganza Prime Day will bring customers over one million deals on myriad products in popular categories including home accessories, toys, and electronics. But in addition to providing shoppers with steep savings starting at midnight PST on Tuesday, the popular sales promotion will also offer thousands of small businesses opportunities to quickly scale customer awareness and revenue.

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“Communities have always turned to Yelp in reaction to current events at the local level. As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” Malik wrote.

But some people are concerned that the Yelp label could be misused and incorrectly ostracize businesses who may not deserve it.

“The problem with this is that people may use it to cancel businesses unjustifiably,” one Twitter user wrote in response to the news Friday.

Yelp said it has a system in place to try to prevent that from happening. The company’s user operations team already investigates and disables reviews or puts alerts on business pages if it finds that the business is seeing a huge uptick in reviews in response to news

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Yelp has a zero tolerance policy for racism.

The company, which publishes and aggregates crowd-sourced business reviews, announced Thursday it will be placing a new “Business Accused of Racist Behavior Alert” on Yelp pages to warn users about businesses that have been said to display “overtly racist actions.” They will also include a direct link to a news article for consumers to learn more about the reported incident.

SUPPORT BLACK BUSINESSES: These black-owned Houston restaurants need your support during the COVID-19 crisis

“We know these values are important to our users and now more than ever, consumers are increasingly conscious of the types of businesses they patronize and support,” Noorie Malik, vice president of user operations, wrote in a blog post. “In fact, we’ve seen that reviews mentioning Black-owned businesses were up more than 617% this summer compared to last summer. Support for women-owned businesses has also increased, with review

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Yelp is adding alerts to its review pages of businesses accused of “overtly racist actions,” the company announced Thursday.

When a business receives an uptick in reports of discrimination, the crowd-sourced platform will place a label on that Yelp page. This alert, said the company, will caution people about businesses that may not be welcoming of them.

“At Yelp, we value diversity, inclusion and belonging, both internally and on our platform, which means we have a zero tolerance policy to racism,” said Noorie Malik, the company’s vice president of operations, in a statement. “We know these values are important to our users and now more than ever, consumers are increasingly conscious of the types of businesses they patronize and support.”

The change comes amid a racial reckoning in the U.S. in the wake of the violent deaths of George Floyd in Minneapolis police custody, Breonna Taylor during a Louisville police

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After Yelp (YELP) announced that it was placing a consumer alert on businesses associated with past racist actions, the company has now come under fire by Twitter users who are claiming the search site’s newest feature is problematic.

Yelp made the announcement on Thursday, saying at the time that is was taking a “stand against racism” by placing a consumer warning on businesses that used “racist language or symbols” and had gained public attention for “racist conduct.”

The review company wrote in a Twitter post, “Now, when a business gains attention for reports of racist conduct, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more.”

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Yelp, the local search and review site, said it would post alerts on the pages of businesses where customers or employees have reported incidents of racism, the latest attempt by a U.S. company to introduce a tougher response system to confront discrimination after the police killing of George Floyd in May.

The company, which offers a platform for users to rate places like restaurants, small businesses and popular tourist sites, said in a statement Thursday that it would use a “business accused of racist behavior” alert when there was “resounding evidence” that a business owner or employee had taken racist actions, including the use of racist slurs or symbols. This alert will always link to a news article from a “credible media outlet,” Yelp said, without elaborating on which news organizations they considered to be credible or how it defined “resounding evidence.”

Yelp’s announcement raised questions about how the company

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Starting Thursday, Yelp will add an alert on the pages of businesses that have been accused of racist behavior, following several widely covered allegations of racism at U.S. restaurants in recent months.

The crowdsourced review platform is often the first place customers go to sound the alarm about discriminatory or racist behavior at businesses, discouraging other potential patrons from spending their money there.

“Communities have always turned to Yelp in reaction to current events at the local level. As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” said a Yelp blog post.

The new “Business Accused of Racist Behavior” alert, paired with a red icon, will appear at the top of the page for a business that has been

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This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Agency Council here.

According to a recent report by Strategy Analytics, global smart speaker sales hit record highs in 2019, with 147 million units sold, representing a 70% increase. Smart speakers and virtual assistants such as Amazon Alexa, Google Home and Apple’s Siri have become prolific in recent years, as hands-free voice command becomes the dominant way consumers perform searches, shop online and complete everyday tasks. 

This has substantial implications for both big brands and small businesses. According to Think with Google, 27% of the world’s population is now using mobile voice search. A recent PwC survey of a representative group of 1,000 Americans found that 90% of consumers

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In the aftermath of the Black Lives Matter movement we have seen businesses across the U.K. being scrutinised for their lack of diversity. Whilst steps have been taken and commitments made one of the frequent rebuttals is a lack of industry data. Ground-breaking new research carried out by 10×10, a group of early-stage black founders and venture capitalists have launched “The Black Report” in partnership with Google. The report surveyed 60 black owned businesses in the UK asking questions about team composition, funding and problems they face. One of the key takeaways from the report was that on average these ventures tend to have more diversity across teams both in terms of race and gender.

This is a positive step in the right direction as we explore why ethnic minorities are not only under represented as employees within businesses but also the issues they face in starting

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