Tag Archive : Campaign

/ Campaign

  • ‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers

  • ‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens

Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.

Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution

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He also left behind a something that no one could have predicted would suddenly become so valuable: his campaign website, wheretovote.com.

The domain, which his wife now owns, used to redirect users to Young’s Facebook page, and is now broken. But in a year where the coronavirus pandemic has created so much uncertainty around voting in next month’s election, political strategists say it’s a shame that a website that could have been used for a good cause – like encouraging people to vote – is blank. And they say a sale of the domain could have fetched a small fortune from advocacy groups or even candidates for office.

“It’s common practice to direct multiple sites like this one to a voter information platform,” said Michael Halle, a former senior advisor to Pete Buttigieg’s presidential campaign. “It would be great to have this one in the arsenal.”

Unlike the conventional candidate

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EXCLUSIVE: Theresa Greenfield, the Democrat challenging Iowa Sen. Joni Ernst for her Senate seat, has admitted to supporting the Black Lives Matter organization in a video obtained exclusively by Fox News, even though her campaign website made no mention of her thoughts toward the group.

Greenfield previously has backed the movement and activists peacefully protesting, but had kept relatively quiet about the organization, which has courted controversy in the past.

“Yeah,” Greenfield said in a video shot in Des Moines on Sept. 17 by media watchdog Accuracy in Media while shaking her head in the affirmative when asked if she supported the BLM organization.

“I don’t know if there’s any reason it doesn’t appear on the website,” she said when asked why the words “Black Lives Matter” did not appear on her campaign’s website. “Let me take a look at it, ’cause I talk about it all the time.”

IOWA

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Google contractors who recently unionized say their jobs are being slowly shipped to Poland. On Thursday, the National Labor Relations Board (NLRB) filed a complaint laying out the allegations against HCL America, an engineering and IT contractor that works with Google in Pittsburgh.



a sign on the side of a building


© Illustration by Alex Castro / The Verge


Obtained by Motherboard, the complaint argues the jobs are being outsourced in retaliation for legitimate union activity. In particular, the NLRB says the conduct took place “because employees formed, joined and assisted the Union and engaged in concerted activities, and to discourage employees from engaging in these activities.”

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None of the affected workers are legal employees of Google, but they specialize in engineering and IT tasks for HCL. The contractors voted to unionize in 2019, organizing under the United Steelworkers union. According to the complaint, the company has failed to bargain with the newly formed unit

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As Uber has poured tens of millions of dollars into a California ballot measure to avoid classifying its drivers as employees, one engineer from inside the ride-hailing company spoke out against this campaign on Tuesday. In an op-ed published by TechCrunch, Kurt Nelson said Uber doesn’t have drivers’ interests in mind.

“Uber works because it’s cheap and it’s quick,” Nelson wrote. “But it’s become clear to me that this is only possible because countless drivers are spending their personal time sitting in their cars, waiting to pick up a ride, completely unpaid. Workers are subsidizing the product with their free labor.”


Nelson is one of only a handful of gig economy company employees to speak out against Proposition 22. It’s been historically rare to see tech workers criticize their employers’ positions. But that’s starting to change. Google employees organized walk-outs in 2018 over the company’s handling of sexual harassment allegations

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Brad Parscale; Donald Trump
Brad Parscale; Donald Trump

Brad Parscale and Donald Trump Getty Images/Salon

In the wake of reports surrounding the police arrest and apparent suicide attempt of former Trump campaign manager Brad Parscale, the Trump campaign is quietly disappearing Parscale from its website, the Daily Beast reports.

“Since Tuesday, the campaign has removed a video of Parscale from the homepage of its ‘Army for Trump’ election monitoring operation,” the Beast’s Lachlan Markay writes. “It also deleted a page on the main campaign website featuring a video of Parscale and Lara Trump, the president’s daughter-in-law and senior campaign adviser. The video of their discussion, billed as a Q&A on the state of the campaign, has also been removed from YouTube. Those deletions were first flagged on Twitter by the writer Jeryl Bier.”

Parscale was campaign manager for Trump until he was replaced by former White House political director Bill Stepien in July. Police

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President Donald Trump’s campaign still won’t clarify the status of its erstwhile campaign manager Brad Parscale, who was taken into custody by police outside of his Florida home over the weekend. But the campaign is quietly purging its website of Parscale’s visage.

Since Tuesday, the campaign has removed a video of Parscale from the homepage of its “Army for Trump” election monitoring operation. It also deleted a page on the main campaign website featuring a video of Parscale and Lara Trump, the president’s daughter-in-law and senior campaign adviser. The video of their discussion, billed as a Q&A on the state of the campaign, has also been removed from YouTube. Those deletions were first flagged on Twitter by the writer Jeryl Bier.

One Trump campaign page discussing the event with Lara Trump remained online as of Wednesday morning. After The Daily Beast flagged it in a comment request sent to the

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The Cybersecurity Infrastructure Security Agency (CISA) says a widespread Microsoft email outage Monday was not part of a “broader coordinated campaign” — but they’re still keeping an eye out for possible malicious activity.



logo: A man wearing a mask looks at this phone outside the Microsoft office in Beijing, China in a Friday, Aug. 7, 2020 file photo.


© Ng Han Guan/AP
A man wearing a mask looks at this phone outside the Microsoft office in Beijing, China in a Friday, Aug. 7, 2020 file photo.

Microsoft reported that a number of users in North America lost access Monday afternoon to its “Microsoft 365” services, including Outlook mail, Microsoft Teams and Teams Live Events, as well as Office.com services.

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The company said late Monday night that the incident had been resolved and that “any users still experiencing impact should be mitigated shortly.”

Officials with CISA, the cybersecurity arm of the U.S. Department of Homeland Security, said that “at this point we have no indication of a broader coordinated campaign.”

“We’re working with a

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