Ecommerce PPC can be a complicated endeavor for even experienced advertisers. Fortunately, there are a few specific features that can offer the data and insights needed to make intelligent improvements.
Below we delve into 5 tips that can help you optimize your ecommerce PPC campaigns for dramatic improvements. Let’s dive right in.
1. See “Search Terms” & Pinpoint Potential Negative Keywords
One of the most revealing features in Google AdWords and Bing AdCenter is information that can be viewed under the Dimensions tab (specifically “Search Terms”.) Open the Search Terms for any particular ad group. This will show data surrounding exactly the queries that users have searched to trigger your ads.
If you notice certain keywords that are not relevant or aligned with your bidding objectives, then:
Your keyword bidding strategy needs to be improved (often using more precise matching [see next tip below]).