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a close up of a motorcycle mirror: The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE


The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE

Live-streaming to sell products is the fastest-growing internet application in China this year, with 309 million users in June – about a third of the country’s internet population – but nearly half of the shoppers who buy through these channels are unhappy with their purchases, according to a new report.

The report by government-affiliated China Netcasting Services Association (CNSA) was based on several sources, including interviews with more than 3,000 users who had watched video content online in the last half a year, surveys of industry experts and other research.

Around 15.7 per cent of users surveyed said they were convinced solely by live-streaming shows or online videos to buy goods and over half of these have spent more than 500 yuan (US$74)

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Picture this.

You’ve spent a ton of time designing your website.

You’ve picked an attractive theme, added stunning images, and crafted compelling copy.

You’re sure visitors will love it (and you).

The only problem?

You aren’t getting any visitors.

In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.

What’s going on?

Well, here’s the thing.

Your web design might be the reason your site is ranking so low in search engines.

Ready to turn things around?

What follows are 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.

1. Poor Website Navigation

Ever visit a website and have no clue what to do next?

You know, something like this.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

I bet it had you running for the hills in panic.

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Health and fitness apps are winning the Covid-19 era, thanks to closed gyms. But a certain kind of health and fitness app is winning mobile, according to a new report from Apptopia.

“Six out of ten of the top Health & Fitness apps are apps that offer video workouts or video-guided exercises,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo were not included here, the ratio of video to non-video fitness apps would be even greater.”

Indeed.

Without those wellness apps, six of the top seven fitness apps include video components. Which says something about fitness in the Coronavirus era.

The top 10 health and fitness apps in the U.S. by downloads in the first half of 2020, according to Apptopia, are:

  1. Calm:
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Lithia Motors, Inc. (NYSE: LAD) today announced the pricing of its public offering (the “Offering”) of 3,181,819 shares of its Class A common stock (the “common stock”) at a price to the public of $220.00 per share. In addition, the underwriters have been granted a 30-day option to purchase up to an additional 477,272 shares of common stock at the same public offering price, less underwriting discounts and commissions. The offering is expected to close on October 5, 2020, subject to the satisfaction of customary closing conditions.

In addition, today Lithia concurrently announced the pricing of its private offering of $550 million aggregate principal amount of its 4.375% senior notes due 2031 (the “Notes”), which represents an increase of $50 million from the offering size previously announced. This press release is neither an offer to sell nor a solicitation of an offer to buy the Notes.

Goldman Sachs & Co.

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As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content.

On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing.

He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

Here’s a recap of the presentation.

How to Catch & Fix SEO Issues Before It’s Too Late

Search engines never sleep. They are continuously crawling your site to update their indexes.

SEO mistakes can happen anytime. You need to fix them before they impact your rankings and bottom line.

About 80% of SEO issues go unnoticed for at least four weeks.

An average SEO issue can cost up to $75,000 in lost revenue.

But with the right tooling and processes, you can mitigate these issues.

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7 Common Questions About SEO and Content

September 28, 2020 | seo | No Comments

Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy.

This used to throw me for a bit of a loop — because I am NOT an SEO expert. So I hired Meg Casebolt of Love at First Search to join our team, and she’s taught me a TON about how content marketing and SEO can make beautiful music — and results — together.

Here are some of the most common questions I get about content and SEO and some brief primer answers.

How do I “do SEO” for my blog posts?

This is such a broad question — but generally speaking, the way we “do SEO” for a blog post is first to do some keyword research to know which keywords we want to

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I’ve seen it time and again. A computer programmer proudly proclaims, “Yeah, my code is object-oriented. See? My data members are all private, and they can only be reached through public member functions. That’s what being object-oriented is all about.” I’ve even heard this kind of drivel come from the mouths of Computer Science graduates-people who have presumably studied object-orientation in the classroom, or who would have had ample opportunity to educate themselves.

Scholars may quibble about the fine points of object orientation; however, one thing is for certain: merely having private data and public functions does not constitute a proper object-oriented design. Rather, proper object orientation entails much more.

One of the most basic elements is information hiding. This means that objects should only present the information that needs to be seen; that is, it should present a coherent and well-selected interface of functions-one that does not betray the … Read More

Developing software can be challenging, but when localization is also required, there are simple concepts which when incorporated will make localization easier and quick. Here is what needs to be followed:

Keep the text and code separate

When writing to code, the coder may be tempted to embed the text directly into the code. Ensure that this is avoided as this will cause the software localization experts to have to reread the whole code to determine which text needs to be translated. This process will be time-consuming and costly.

It is important to give room

Some languages such as English are compact allowing the developer to keep the code compact. However, some languages such as German and Finish, for example, are longer and denser. If the coding is compact with no extra space when the APP localization is done, the string may overlap onto the controls and require the APP … Read More

As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make.

1. Choosing Wrong Keywords

Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.

Before you get started, you may want to do your research. For this purpose, you can use a few useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a major mistake.

2. Stuffing Keywords

Another common mistake is to use the … Read More

Common Sections for Your Website

May 1, 2020 | website | No Comments

I’ve focused in the past on some individual sections of your website that you should consider implementing. What I’m going to do now is give a brief overview of a number of pages and sections that are common in websites.

  • Home Page
    This page should have a short descriptive paragraph or two, along with some sort of bulleted list that a website visitor can look at and very quickly get an idea of what the site is about. This could also be called Main or Welcome, among other things.
  • About Us
    This page gives an overview about the company. If the staff is fairly small, staff information can be included on this page as well. In the case of one staff member, this page may be called About Me. It may also be known as About the Company, Company History or simply History.
  • Projects
    This is a page to list
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