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Search marketing is a popular inbound marketing strategy.

Search influences a purchase enormously.

Up to 72% of buyers start research for a product or service by consulting Google.

Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.

In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.

Mistake #1: Asking for academic degrees

A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.

But that’s a massive blunder.

First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online.

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