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The wait is over–Amazon Prime Day 2020 is officially live, but you don’t have to be a Prime subscriber or even shop at Amazon to get amazing deals today. That’s because this has effectively become a precursor to Black Friday, and competing retailers are getting in on the action with steep discounts on games and tech this week. Best Buy is one of those retailers running a big anti-Prime Day sale of its own, and it made the biggest move we’ve ever seen to compete with Amazon by announcing its first Black Friday deals will go live this week.

Select deals from Best Buy’s Black Friday ad have gone live today, and they feature fantastic discounts on laptops, tablets, and 4K smart TVs along with Arcade1Up cabinets. Notably, you can buy a Samsung 70-inch 4K smart TV for $530, down from its usual $750–just in time for next-gen gaming. There’s

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Black Friday 2020 is approaching, and you may be wondering where to find the best Apple deals. Or perhaps you have questions about the shopping holiday or how the pandemic will affect this year’s season. We’re taking a look at what to expect from Apple deals, third-party retailers, and how this year will be different.

Apple Black Friday Deals

With Black Friday comes aggressive deals on computers and electronics, including Apple devices.

Historically, third-party retailers have offered steep instant discounts on a wide range of Apple products, from iPad to MacBook Pro, typically beating Apple Store promotions. In 2019, Apple itself issued gift cards valued at up to $200 with qualifying products, while Apple Authorized Resellers offered even bigger cash discounts on select items.

Shop Apple Deals and Steals for Black Friday Unlock Insider Black Friday Apple Prices

Current savings

There are plenty of discounts going on right now ahead of Black Friday, with many promotions available exclusively for AppleInsider readers. Here

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In Amazon’s Prime Day ad this year, even the cartoon dog walker is wearing a mask.


Amazon

This story is part of Amazon Prime Day, CNET’s guide on everything you need to know and how to make sure you get the best deal.

Last year’s Amazon Prime Day TV ad featured geometric cartoon townspeople — who built their trucks, parade floats and houses out of Amazon delivery boxes — at a boisterous parade, with a liveried band showing off all the great deals on fashion, home goods and electronics. In 2020, the backdrop is a suburban neighborhood where the same fictional characters are home, socially distanced watching a movie from a backyard projector or celebrating a new shipment of pajamas. Those on the street are wearing masks.

That’s right, even Amazonville appears to have been stricken by the COVID-19 lockdown, highlighting what an entirely changed Prime Day it will

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