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Image: Leigh Henningham/Woolworths

Woolworths has deployed its first micro-automation technology in the e-commerce facility located at the back of its existing Melbourne-based Carrum Downs supermarket, in a bid to speed up the delivery of online grocery orders.

The supermarket giant claims to be the first in Australia to deploy the Takeoff technology, which has been designed to sort and move up to 10,000 grocery products from automated storage units to team members that are handpicking customer orders. Fresh fruit, vegetables, and meat will continue to be handpicked from the shop floor, Woolworth said.

According to Woolworths Group CEO Brad Banducci, automating the picking of products will help dispatch five times the online order volume of a standard Woolworths store.

“As customer expectations continue to rise, we’re investing in new technology to keep pace with the growth and focusing on building an ever more convenient online offer,” he said.

“The micro-fulfilment

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