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  • One of the biggest changes to the iPhone lineup this year deals with its segmentation and pricing.
  • Apple changed its iPhone lineup so that the entry-level new model advertised at $699 is now a Mini device with a smaller screen. The regular iPhone 12 costs $799, $100 more than the iPhone 11 did when it came out.
  • If the iPhone 12 becomes the most popular of Apple’s current models, as is likely, the increase could boost the average iPhone selling price, a key metric for Apple investors.



Tim Cook holding a sign: Apple CEO Tim Cook reveals the new iPhone 12.


© Provided by CNBC
Apple CEO Tim Cook reveals the new iPhone 12.

Apple announced new iPhones Tuesday in a video presentation just over an hour long covering the new devices’ faster chips, 5G speeds and capabilities, and improved cameras.

But one of the most important pieces of information for investors and customers got significantly less stage time: Changes to the iPhone lineup’s

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