Tag Archive : Golf

/ Golf

Golf is steadily shedding its elite status, as a new demographic of consumers is introduced to the sport. Today, golf continues to witness active participation from people across all ages in different parts of the world. The rising popularity of the sport has led to an increase in the number of international sporting events organized across the globe — Golf’s Ryder Cup scheduled to be held in France this year is a case in point. The increasing popularity of this sport has not only translated into a bigger TV audience for international sporting events, but has also pushed up sales of merchandising and golf equipment. Of particular significance has been the spurt in sales of golf apparel, with many brands broadening their range of offerings to cater evolving demand.

Advent of ‘Footgolf’ Likely to Introduce a New Consumer Segment to the Market

As golf is becoming a popular sport in … Read More