Tag Archive : Harnessing

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Microsoft’s Irish unit is working with a utility firm on a renewable energy scheme that will involve the installation of internet-connected solar panels on the rooftops of schools in the country. 

The project, with SSE Airtricity — a green energy provider and subsidiary of Scotland’s SSE — encompasses 27 schools spread across the Irish provinces of Leinster, Munster and Connaught.

In an announcement Monday, SSE Airtricity said internet of things technology would be harnessed to connect the panels to a cloud computing platform from Microsoft. Within the schools, digitally connected screens have been set up to let pupils follow energy usage information in real time.   

An investment of nearly 1 million euros ($1.17 million) from the Microsoft Sustainability Fund will fund the program.

While the installation of solar panels will help the schools to offset carbon dioxide emissions, there is a wider aspect at play that could have consequences further

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Harnessing online tactics to save a species

September 28, 2020 | technology | No Comments

Harnessing online tactics to save a species
Saiga in the wild. Credit: Shutterstock

Targeted advertising and news coverage are powerful, and controversial, tools for influencing human perceptions and behavior. This influence can be perceived as exploitative—notoriously Cambridge Analytica’s alleged influence in the Brexit referendum and the 2016 US Presidential election. Such cases have received widespread attention and raised ethical questions around whether, or how, these tools should be used. But do they, unwittingly, reveal new conservation solutions?


As researchers working to improve conservation of the world’s wildlife, we wondered: could we, and should we, subvert these tools’ main use of peddling products and political ideals, to instead promote positive conservation messages?

The illegal or unsustainable wildlife trade is a major issue impacting biodiversity across the globe. However, despite numerous concerted efforts to tackle this challenge, it remains a key contributor to global species decline. In response, we set out to develop an effective, scalable approach to curb

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