Tag Archive : Higher

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Momentum appears to be firmly in Roku’s (ROKU) favor right now. The OTT leader’s stock closed the week at an all-time-high, and one analyst once again raised his bull-case price target for the stock.

Deutsche Bank analyst Jeffrey Rand reiterated a Buy rating on Roku shares and increased the price target from $185 to $235. (To watch Rand’s track record, click here)

What’s behind the positive assessment? Rand’s explanation is simple and clear.

“We have become more positive on Roku as consumers continue to stream more content due to the pandemic and advertisers appear to be spending again after pausing/delaying advertising in 2Q,” the analyst said. “Additionally, we believe concerns about Roku losing its role as the go-to platform for all content have diminished with the agreement of a deal with NBC/Peacock and we continue to believe a deal with HBO Max gets worked out in the

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Pay Higher CPMs, Get Better Outcomes

September 28, 2020 | technology | No Comments

Marketers have been chasing lower CPM (cost per thousand) prices, particularly in programmatic channels, thinking that leads to greater “efficiency” in their digital ad spending. That is wrong and it’s just a race to the bottomless pit of ad fraud and adtech middlemen taking a greater and greater share of every dollar spent by the marketer.

Real, mainstream publishers with real reporters and editors create real content for real human audiences. They cannot afford to sell ad impressions at very low prices. But fake sites and app publishers can afford to sell ads at very low CPMs because they have no cost of content and low operating costs — think piracy sites, bot generated sites, etc. Those bot generated sites have no human audiences because they don’t need humans. They just use bot traffic to create billions of impressions to sell through programmatic exchanges to unsuspecting advertisers.

Marketers have even

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SEO Services For Higher Results

May 1, 2020 | seo | No Comments

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company’s website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as … Read More