Tag Archive : Hustle

/ Hustle

When you are starting a side hustle, one of the most important things you can do for your business is market. But marketing can get pretty out of control if not planned strategically. The first thing you need to do is make sure your marketing is synergistic with your sales plan. 

Years ago, I worked for an ad agency in San Diego. Out of the blue someone called our office and asked to speak to the media buyer – which was me. I answered the call and it was a local plumber, who serviced commercial buildings and businesses. He wanted to know if we could create an ad for his business to shine on the side of building at night – because he saw this done in Las Vegas the weekend before and thought it was clever. 

So I asked him, “This particular ad would only be seen during evening

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A side hustle is defined as doing something on the side – which means that you’ll be juggling your other life responsibilities. So one of the best things you can do for yourself and your business is to automate, define systems and standard operations that can easily run without your constant attention. Any task that you repeat should be automated so that you can free up your time and attention. Anything that is vital to the health of the business needs to be systematized so that it can be repeated by others you may bring on down the road. 

One of my favorite business books, “eMyth Revisited” by Michael Gerber is a fantastic book on why you need to create systems and how to do it successfully. He also details out the pitfalls and burnout that can occur by not creating systems. If you are a new entrepreneur, it’s hard

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