October 1, 2020 | technology | No Comments
The UK Information Commissioner’s Office (ICO) is investigating complaints about “unsolicited” text messages and emails sent to promote the NHS COVID-19 contact tracing app, The Register reports.
The NHS Test and Trace app, which launched on 24 September and is based on the previously-rejected Exposure Notification framework from Apple and Google, has so-far been downloaded more than 14 million times.
In a bid to encourage more Brits to install the app, NHS Digital sent texts and emails to all UK residents over the age of 16 who had previously provided their contact details to a GP. As noted by The Register, those contacted had not specifically opted in to receive marketing communications regarding the NHS COVID-19 app.