Tag Archive : IDC

/ IDC

NEW YORK, Sept. 29, 2020 /PRNewswire/ —┬áPublicis Sapient, the digital transformation hub of Publicis Groupe, has today announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13 service providers that participated in this evaluation.

The report, authored by Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC, noted that “Publicis Sapient is a good fit for organizations looking for a partner combining the creativity of a holding company agency with the design and enterprise-grade technology capabilities of an IT and business consultancy.” Overall, Publicis Sapient was recognized for its business value delivery, people quality, and client empathy.

“Digital consultancy Publicis Sapient drives end-to-end CX transformation by fusing creativity with design and enterprise wide technology and business capabilities,”┬ásaid Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at

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