Blogging on your website increases profit, but there’s so much more that blogging can do. Branding your business is most effectively handled on your blog. Are you using your blog effectively for this purpose?
Let’s talk about what branding is, and isn’t.
Branding is a way of trademarking the value in your business. People begin to recognize your business as “top of the heap” when your brand becomes visible, high quality, and reputable. The key to blogging your brand is to add value.
Always ADD value when blogging on your website.
Bringing traffic to your blog through the topics you venture to discuss is one way to leverage your brand, and drive loyalty. Everyone wants to know the guy who brings value and quality. If you consistently add value to your website through blogging, your overall brand increases popularity.
And you gain traffic.
But how do you measure traffic? And … Read More