Tag Archive : influencers

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Spotify has made its intentions clear: It wants to be the largest audio platform in the world—not just music, audio.

Exclusive podcast partnerships have been a significant part of that effort, and while deals with the likes of the Obamas and Joe Rogan have received most of the attention (and controversy), less celebrated but no less important are Spotify’s wooing of influencers to podcast and to do so using Spotify’s tools and distribution.

“In order for us to continue our growth and our trajectory, we knew we wanted to broaden out what being an audio network really means,” said Dawn Ostroff, Spotify’s chief content officer, at Fast Company’s 6th annual Innovation Festival. “And podcasting, which is the fastest growing medium right now particularly among young people, was the natural next step.”

Over the past several months, Spotify has struck deals with influencers, including Rickey Thompson, Denzel Dion, Addison Rae, and

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In what experts say could be a long-term shift, people are posting more unfiltered content on social media during COVID-19 lockdowns. For many, the polished life of Instagram influencers is less alluring during a pandemic.


Angela Lang/CNET

With people spending more time at home during the coronavirus pandemic, there’s been a noticeable shift in the kinds of content posted online. These days, you won’t see many photos of sunny Hawaiian vacations or over-the-top parties. Instead, platforms like TikTok have flooded social media feeds with pajama-clad, makeup-free creators trying to stay entertained by posting everything from simple skits to rants to candid moments.

Another trend has picked up steam on TikTok: mocking Instagram influencers for what many perceive as superficial content focused on product promotions and super polished looks. Countless creators on TikTok have posted videos pretending to be an influencer, starting off with the YouTube and Instagram influencer catchphrase,

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