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Shopify’s  (SHOP) – Get Report Fulfillment Network is “a full-fledged, tightly integrated fulfillment solution,” according to a KeyBanc Capital Markets analyst, who raised his price target on shares of the e-commerce software-and-services provider to $1,250 from $1,150.

Shares of the Ottawa-based company were off 1.1% to $1,054.

Analyst Josh Beck, who has an overweight rating on the stock, said the Shopify Fulfillment Network, which was launched last year, “is a full-fledged, tightly integrated fulfillment solution for Shopify merchants and includes order/inventory management solutions, branding and data controls, and access to scalable, flexible warehousing space to sell across multiple channels.”

“Following our SFN deep dive, we walk away more constructive on Shopify’s opportunity to build a new software ‘brain’ to orchestrate the fulfillment value chain,” Beck said.

Beck noted that a broad array of robotic systems has been developed to automate and optimize fulfillment across of variety of functions,

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