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By Dr. Evans Baiya6 minute Read

The business world has been significantly disrupted by the pandemic. During situations of macro disruption, most people look for ways to first survive and eventually emerge from the circumstances stronger and better. As they do this, most leaders attempt to re-create past success—to go back to what life and business were like pre-disruption. 

Few people look forward with excitement to the unpredictable, unknown future while living through the dissonance caused by ongoing disruptions. Yet because of what we have collectively experienced, there is no going back to the old state of things. Business environments are changing constantly. True business recovery is forward moving, embracing today’s reality and finding ways to thrive within it. The best measure of successful negotiation of disruption is how strongly you recover.

There are plenty of approaches to business recovery, but the key to success is avoiding the obstacles

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