Tag Archive : Layer

/ Layer

In the stone ages of mobile a couple of years ago, you actually had to tap on an app icon and open an app in order to access its functionality. While backwards, onerous, and tedious, this ensured that if I was ordering Air Jordans from Shoe Giant #1 or a Big Mac from Ronald McDonald, I would have at least a couple of interactions with the Nike brand or McDonalds.

Now, now so much.

Today, Google announced that “Hey Google” is the new front door to your app’s functionality:

  • Hey Google: order a smoothie from Postmates
  • Hey Google: send a message on Discord

  • Hey Google: start my run with Nike Run Club
  • Hey Google: start
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