Tag Archive : Leverage

/ Leverage

Months before COVID-19, the FCC voted to loosen broadcasters’ obligations to carry core “educational and informative” content across their networks. The National Association of Broadcasters thanked the FCC profusely, touting that obligations to carry “low-rated children’s programming” would have serious economic consequences when stations were already dealing with shrinking profits.

Little did they realize that in just a matter of months, schools across the country would morph into remote learning modalities, placing television and public airwaves in the role of providing educational content for many American families.

FCC commissioners Jessica Rosenworcel and Geoffrey Starks practically prophesized the grave risks of relaxing FCC children’s programming rules when they issued their dissenting statements back in July of 2019. Both commissioners championed the value of quality educational programming in a rapidly changing media landscape, where the digital divide was becoming more pervasive every day. Starks even went so far as to say that

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Having the hard work that you and your company do acknowledged feels great. What’s more, testimonials, awards, honors and other forms of recognition you receive provide opportunities to build credibility and trust with both current and potential customers.

You can proclaim your value proposition in emails, ads and owned media, but leads will find few things more persuasive than the praise of happy consumers or recognition from industry leaders and peers. Here, 13 members of Forbes Agency Council look at ways of leveraging accolades to maintain customer loyalty while winning new business.

1. Activate A ‘Hype’ Team Of Loyal Fans

Activate a “hype” team of loyal fans by making it easy for them to share the news for you. It’s always most impactful when accolades are delivered for you, not by you. First,

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A common mistake brands make is believing that planning a website is sufficient to establish a steadfast online presence. A basic site that offers the fundamental information about the firm is not adequate to highlighting your brand awareness in the virtual world. To gain success, a website has to incorporate SEO strategies. It should be the centre of all online marketing plans. It should have a constant source of new and optimal elements.

It is when these tactics are applied that websites show positive outcomes, not instantly but in due course. The precept is that optimised websites are crucial for building an identity on the internet. We now consider the fundamental element of a robust site – the design.

The Critical Importance of Website Design

First things first – an excellently designed website can either catapult a business to great heights or bring it down to the dredges. Why? Because … Read More