Tag Archive : Local

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NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
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HOUSTON – For some students in Houston, music, art, dance or theater programming may not always be available in school. However, one community-based non-profit organization is committed to underserved youth and adults in the city.

Known as the Multicultural Education and Counseling through the Arts (MECA), the organization founded by Alice Valdez provides cultural programming, education resources, community building and events to more than 4,000 students and families each year.

With a mission to help build discipline, self-esteem and cultural pride, MECA founder and Executive Director Alice Valdez has proudly served our community for more than 40 years.

Alice Valdez
Alice Valdez (Copyright Forest Photography 2019.)

Born in El Paso, Texas, Alice Valdez began her music career in elementary school.

“My mother decided that all of us were going to play instruments,” recalled Valdez, founder of MECA.

Valdez began with the clarinet and picked up the oboe in middle school. It wasn’t

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By Jon Clark, managing partner at Moving Traffic Media, a boutique digital marketing agency offering PPC, display and SEO services in White Plains, NY.

Want to know a secret about organic search results? It’s super easy to be found high in them — so easy, in fact, that if you’re not ranking high, it’s almost a guarantee that you’re missing something in your local search engine optimization (SEO). 

It isn’t that you’re not trying. Instead, it’s more that you might not understand just how essential some of the simpler things are. You’re putting too many eggs into the wrong baskets and not enough into the ones that count. 

So, if you’re ready to fix what might be wrong with your local SEO, here is your starting point. 

1. Remember The Fundamentals

Here are some key elements to get right to set a solid foundation for your business online.

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Making a splash in any industry can be a challenge, but increasingly, getting noticed online is proving to be difficult for small businesses in such a cluttered digital landscape.



a man looking at the camera: Joe-McCord-advice-local-SEO


© Provided by Smart Company
Joe-McCord-advice-local-SEO

One of the best ways to ensure your company website is hitting all the right notes to maximise appearing in search results is through local SEO.

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Local SEO is important, especially for small businesses that operate on a regional level, as opposed to a national level.

Though national SEO primarily focuses on ranking in searches for the entire country, local SEO focuses on narrowing the scope of search parameters, instead aiming to appear in search engine result pages within a specific local area.  

There are several steps businesses can take to improve their search engine rankings (order of appearance on result pages) that can ultimately boost the number of visits they get to

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India is giving more than a dozen companies new incentives to invest in the country’s smartphone industry, bolstering an ambitious campaign from Prime Minister Narendra Modi to rebrand the country as the world’s next manufacturing hub.



a person holding a camera: An employee tests the camera quality of mobile phones on an assembly line in the mobile phone plant of Rising Stars Mobile India Pvt., a unit of Foxconn Technology Co., in Sri City, Andhra pradesh, India, on Thursday, July 11, 2019. Foxconn, also known as Hon Hai Precision Industry Co., opened its first India factory four years ago, it now operates two assembly plants with plans to expand those and open two more. The company was integral to Chinas transformation into a manufacturing colossus, and founder Terry Gou has told India's Prime Minister Narendra Modi that Foxconn could help India do the same. Photographer: Karen Dias/Bloomberg via Getty Images


© Karen Dias/Bloomberg via Getty Images
An employee tests the camera quality of mobile phones on an assembly line in the mobile phone plant of Rising Stars Mobile India Pvt., a unit of Foxconn Technology Co., in Sri City, Andhra pradesh, India, on Thursday, July 11, 2019. Foxconn, also known as Hon Hai Precision Industry Co., opened its first India factory four years ago, it now operates two assembly plants with plans to expand those and open two more. The company was integral to Chinas transformation into a manufacturing colossus, and founder Terry Gou has told India’s Prime Minister Narendra Modi that Foxconn could help India do the same. Photographer: Karen Dias/Bloomberg via Getty

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LAKELAND, FL — Lakeland residents now have a simple way of finding out about current and future arts performances. A new website was created by the Lakeland mayor’s council on the arts to establish Lakeland as an arts destination.

The website LkldArts.org features information about upcoming performances in dance, theater, exhibitions, film, music and family events. It also helps visitors learn about ways to support the Lakeland non-profit arts community.

“This historic initiative to brand Lakeland Arts by the mayor’s council on the arts demonstrates how the collective power of arts-related non-profits is positioning Lakeland as an arts destination,” said Dr. Craig Collins, council chair.

The mayor’s council on the arts includes representatives from each of the 15 arts organizations, who were selected by a majority vote of the Lakeland City Commission. Their goal is to promote the importance of having a vibrant arts scene.

Local branding and marketing agency

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BROCKTON – When all things are equal – or at least close to it – council decided priority should be given to downtown businesses over those in nearby communities.

The matter in question was the purchase of 21 computers. Staff had recommended purchasing them from the municipality’s current IT provider, MicroAge in Hanover, because MicroAge’s quote was the lowest, at $894 each.

Two other suppliers were asked to quote on the computers – Joy Source for Sports and HDTV (which does not sell computers and was thus unable to quote). The quote from Joy Source for Sports was $909.60 each. Council chose to go with that quote because it was from a Brockton business.

Coun. Kym Hutcheon said the price difference between the two quotes was small, and that the municipality should go with the Brockton business.

Coun. Tim Elphick agreed, saying when the price difference is so small, “why

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WASHINGTON — In a little-noticed episode in 2016, an unusual number of voters in Riverside, California, complained that they were turned away at the polls during the primary because their voter registration information had been changed.



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© Provided by NBC News


The Riverside County district attorney, Mike Hestrin, investigated and determined that the voter records of dozens of people had been tampered with by hackers. Hestrin said this week that federal officials confirmed his suspicions in a private conversation, saying the details were classified.

Last year, a cybersecurity company found a software flaw in Riverside County’s voter registration lookup system, which it believes could have been the source of the breach. The cybersecurity company, RiskIQ, said it was similar to the vulnerability that appears to have allowed hackers — Russian military hackers, U.S. officials have told NBC News — to breach the voter rolls in two Florida counties in

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Shelburne’s local 164 Royal Canadian Air Cadets Squadron has launched a website and is now offering their program virtually for the remainder of 2020.

“We hope the website will help other families in our community learn about what a great program the cadets is,” said 164 Commanding Officer, Captain Ruth Garwood.

The website, which is directed specifically to the 164 Air Cadets, has been developed over the last six months and looks to inform cadets, their families, and community members about the program. The site, as it expands, will include pictures, upcoming activities, and 164 Air Cadets apparel.

“In the past, we’ve had a closed Facebook group, that’s where we’ve kept a lot of our pictures and we have always communicated with our cadets that way, but now they’ll be able to show their extended family and friends what we do and how much fun we have,” said Garwood.

The

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“We are being bombarded with messages to register to vote,” Froonjian said. Some people may not realize the message is only meant for those who never registered, Froonjian said. They may mistakenly believe voters have to register each year, he said. 

“Either way, it’s more evidence of what we saw over the summer — of high, high enthusiasm for this election,” Froonjian said of the July primary.

The summer saw thousands of people switching from unaffiliated to a party, as well as many new registrations.

“So this news tells me that trend is just continuing,” Froonjian said.

In Cape May County, the Board of Elections handles voter registration as well as counting of ballots, so its staff also has started handling returned ballots this week, Kennedy said.

Boards of Elections are responsible for counting mail-in ballots and provisional ballots, along with staffing the polls for in-person voting.

In Atlantic County,

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