Tag Archive : Local

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Tampa SEO Company – Your Local SEO Expert

May 10, 2020 | seo | No Comments

How to Drive Local Traffic to Your Company Even If You’re Not an SEO Expert

Are you making enough sales to get by but not getting the volume of business you’re looking for? Would you like to boost your online presence but don’t know where to start? When you feel like you’ve hit a wall in business, it can be hard to see the best way forward. You know your business, and you know your customers. You’re confident that you can close the deal if you can simply get more people contacting you. All you really need is enough new leads to make those critical sales. And the best way to get those leads is by appearing on page 1 of the Google search results when people are looking for your services online.

Take the Guesswork Out of Your Digital Marketing

It’s important to know who you’re working with when

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Local SEO Ranking Factors Study

May 9, 2020 | seo | No Comments

Categorical Variables

The following chart showed how a factor, that fit into one of two categories (primarily yes and no), correlated to Google pack performance. For example, a Google My Business profile either had the keyword in the business name, (yes), or it didn’t (no).

Categorical Variables in 2019 Local SEO Ranking Factors
Again, just like with the ordinal variables, basic SEO b locking and tackling is still necessary. Just having reviews, making sure you are optimizing you profile etc are all features of business ranking high in local packs.  More continued correlation with organic rankings driving GMB rankings should be more than enough to convince anyone to invest in their web presence. One of the main things that has changed as keyword in business name no longer correlates highly to pack rankings. Whether this is because the GMB product and support team have fixed the issue (color me skeptical) or because everyone is spamming their business name

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4 Local SEO Tips

May 5, 2020 | seo | No Comments

Local SEO strategies are different than most regional or national marketing techniques. You have to take into consideration that you want to drive traffic from the main city that your business operates in, and perhaps local surrounding cities. Here are some steps that you should focus on in order to achieve the desired results of your local search engine marketing:

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving … Read More

In general, Search Engine Optimization or SEO entails various kinds of strategies so that a permanent impression is created in the minds of the probable prospects residing in different parts of the world. However, before reaching the international and national targets, a business needs to reach out to the local prospects. The problem that one encounters in doing so is the sheer size of the World Wide Web, which buries a business site looking for local clients deep in search engine results. This issue is best dealt with local SEO. It is an ideal technique to target clients and customers existing in a particular geographical area. Usually, localized search marketing calls for a different approach that only a professional can plan and employ. Therefore, businesses looking for a local popularity online tend to hire a local SEO company that offers experienced and skilled expertise for employing different techniques to know … Read More

Local SEO is an essential marketing strategy if you’re a brick-and-mortar company with services or products of a local nature. If your clients are all local, then you should prefer local SEO to vanilla SEO. Local SEO is a myriad of techniques that are used by website owners to compete for highest rankings for local searches in their area of business for specific keywords related to their products and services.

For e.g. If you’re a doctor in a city, your customer demographic will entail mostly people from your city and not from the country as a whole. Google, with its launch of Local SEO algorithms has made it abundantly clear that local business have a special place and it is not in international SEO. They must divert their efforts to focus on local SEO instead.

Local SEO can turn the tables for any local business. If you’re looking to build … Read More

A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.

So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?

I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to … Read More

Are you a local business owner that is need of some new means of getting new customers,leads, and sales? Has your business ever tried or even heard of internet marketing, Local SEO, mobile marketing, or Pay Per Click marketing? Please read on to find out what your business is missing.

Small business owners, local business owners, and big corporations alike, generally speaking, all have recognized that internet marketing, search engine marketing, and mobile SMS marketing are all powerful, ethical, and efficient channels for broadcasting and advertising campaigns.

In a world of ever evolving technology, many industries such as marketing and advertising have reaped huge rewards in terms of being able to get there message in front of more people in a much cheaper and way more personal fashion. Compared to traditional direct marketing and advertising channels (and industry or type of business); internet marketing, SEO, PPC marketing, and mobile marketing … Read More

Why Are Local Citations Important for SEO?

May 3, 2020 | seo | No Comments

Citations are used by search engines to calculate your ranking in listings when users search for products and services that are related to your niche. If your business lacks proper citations, your ranking and traffic would not reach their highest potential. In order to keep your business in the eye of potential customers, you should search the internet for citations, which list your business and information about it.

There are various forms that local citations can be in, such as:

• The company name

• The company name, the number of your business, and the address

• The company name, number, address, and website

There are plenty of ways a citation for your business could appear on a local blog, website, or directory. Be on the lookout for any of these when searching for citations for your business to improve ranking and increase visibility for your local business. A citation … Read More

Local SEO is defined as that online marketing activity that allows local businesses to promote their services to local customers at that exact point in time when they are searching for your type of business. It is said that four out of five people use the internet on their smartphones for local information. In order for Google and other search engines to serve the users with the relevant information from the vast amount of data they have, local based results will become more and more relevant and prevalent.

Directory listings are an important feature of local SEO. They could be niche or general listings. They serve as online telephone directories with NAP data along with a map sometimes and your URL. Some allow photographs too. Some are free, some are paid; some for life, some for eleven months only, the options are many. There are thousands of directory listings. It … Read More

Local SEO For Small Business

May 2, 2020 | seo | No Comments

Small business needs SEO especially at the local level. For example, if someone is searching for a restaurant, they are going to look in their local area first. Local listings improve your visibility and help you rank higher in the search engines even if your main business can appeal to larger searches.

Do you have your business listed with local online search engines?

You should be listed in the following directories: Yellow Pages Online, Yahoo Local, Bing, Google+ and your Cities local online directories. When your business is linked to local directories, it is much easier for people to find you. You can increase your rankings on these sites by asking satisfied customers to post reviews underneath your business listing and click the thumbs up, like +1 etc.

Link Building is another way to get your business ranked in the search engines.

You can do this by adding comments and … Read More