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Culture and Website Localization

May 3, 2020 | website | No Comments

Culture and Website Localization

With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. At the end of 2002, it was estimated that 32% of internet users were non-native English speakers. This figure is constantly rising. In response, businesses have quickly become aware of the benefits of website localization.

Website localization is the process of modifying an existing website to make it accessible, usable and culturally suitable to a target audience. Website localization is a multi-layered process needing both programming expertise and linguistic/cultural knowledge. If either is missing, the chances are that a localization project will encounter problems.

In the majority of cases it is the lack of linguistic and cultural input that lets a website localization project down. In … Read More

Developing software can be challenging, but when localization is also required, there are simple concepts which when incorporated will make localization easier and quick. Here is what needs to be followed:

Keep the text and code separate

When writing to code, the coder may be tempted to embed the text directly into the code. Ensure that this is avoided as this will cause the software localization experts to have to reread the whole code to determine which text needs to be translated. This process will be time-consuming and costly.

It is important to give room

Some languages such as English are compact allowing the developer to keep the code compact. However, some languages such as German and Finish, for example, are longer and denser. If the coding is compact with no extra space when the APP localization is done, the string may overlap onto the controls and require the APP … Read More