Tag Archive : Mistakes

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Picture this.

You’ve spent a ton of time designing your website.

You’ve picked an attractive theme, added stunning images, and crafted compelling copy.

You’re sure visitors will love it (and you).

The only problem?

You aren’t getting any visitors.

In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.

What’s going on?

Well, here’s the thing.

Your web design might be the reason your site is ranking so low in search engines.

Ready to turn things around?

What follows are 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.

1. Poor Website Navigation

Ever visit a website and have no clue what to do next?

You know, something like this.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

I bet it had you running for the hills in panic.

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Search marketing is a popular inbound marketing strategy.

Search influences a purchase enormously.

Up to 72% of buyers start research for a product or service by consulting Google.

Smart SEO marketing guarantees you a steady, ever-increasing flow of traffic, leads, and sales. But to nail it and reap all these benefits you need excellent SEO copywriters. Sadly, most brands trip up when hiring writers. Consequently, they don’t see results.

In this post, I will reveal three common mistakes companies make when hiring an SEO copywriter. Better yet, the post will suggest fixes for the missteps.

Mistake #1: Asking for academic degrees

A significant number of companies require degrees like BA In Communication Science or Creative Writing for writers to join their staff.

But that’s a massive blunder.

First, there are very few universities that teach SEO copywriting. Most college classes teach dry, formal, offline media stuff that doesn’t work online.

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I have heard all five of these myths cited by self-proclaimed radio programming “experts” — including consultants, program directors and managers.

Not only are they false; they’re harmful to a radio station’s ability to attract and maintain loyal listeners and healthy ratings.

1. “People don’t remember DJs’ names. Therefore, there’s no point in radio air talent training.”

Some programming consultant actually said that in a trade publication interview.

If your hosts don’t make enough of a connection to your audience to be memorable, then “air talent training” should be at the top of your priorities.

2. “You can’t get people to listen for more than 30 minutes, so don’t waste your time trying.”

If you believe that, then I trust you believe it’s impossible to fix a broken carburetor.

After all, I can’t fix a carburetor.

Reminds me of a radio convention panel session I was on years ago.

Someone … Read More

Developing software can be challenging, but when localization is also required, there are simple concepts which when incorporated will make localization easier and quick. Here is what needs to be followed:

Keep the text and code separate

When writing to code, the coder may be tempted to embed the text directly into the code. Ensure that this is avoided as this will cause the software localization experts to have to reread the whole code to determine which text needs to be translated. This process will be time-consuming and costly.

It is important to give room

Some languages such as English are compact allowing the developer to keep the code compact. However, some languages such as German and Finish, for example, are longer and denser. If the coding is compact with no extra space when the APP localization is done, the string may overlap onto the controls and require the APP … Read More

As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make.

1. Choosing Wrong Keywords

Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.

Before you get started, you may want to do your research. For this purpose, you can use a few useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a major mistake.

2. Stuffing Keywords

Another common mistake is to use the … Read More

Increasing traffic to your website is a key goal to a successful online business. But do you really want more traffic?

Or would you rather have traffic solely from your target audience?

There are three common mistakes you can make when investing in website traffic building.

Mistake #1: Getting Traffic From the Wrong Prospects

Imagine you owned a store on 5th Avenue one block away from the Rockefeller Center Christmas tree during holiday season. Hundreds of thousands of people walk by your windows and door. Would you want all these folks to come into your store?

If you said yes to “all” these folks, think again.

Why Attracting the Wrong Folks from Website Traffic Building Can Hurt Your Business

That’s because many of these folks are not your target audience. And therefore, you would be spending resources on prospects with little chance of converting them into a customer.

On the … Read More