May 3, 2020 | seo | No Comments
A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.
So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?
I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to … Read More