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What is SEO and how it works?

SEO is fundamentally about making sure your website provides information people need. For most businesses, this means information about the problems they solve.

It’s a process of understanding your customers’ problems and the search terms they use when looking for solutions online. Once that’s established, SEO becomes about employing proven methods for presenting that information in a way that helps it appear higher in the search engine results pages or SERPs.

It’s not about merely providing information on the products and services you offer; it’s about understanding the problems your ideal customers need to solve.

Businesses who understand this and create useful content get the most search engine traffic, enquiries and sales online.

What SEO means?

SEO means Search Engine Optimisation. It’s the process of creating a website that helps people solve their problems by answering their questions.

Why is SEO important?


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