Tag Archive : Practices

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Learn best practices for ranking on Google

October 9, 2020 | seo | No Comments

Search Engine Optimization (SEO) is the art and science of getting your website and content to show up on Google’s first page. Not only is it a lucrative job on its own, but it’s a skill every marketer should have.

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Whether you’re in marketing, a business owner, or consider yourself inherently tech-savvy, you’ve probably heard the term SEO (Search Engine Optimization) bounced around quite a bit lately — and for good reason. Search engine ranking can be one of the most important factors when it comes to a business succeeding in the digital age.

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of strategizing the content and keywords on a web page and site

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Microsoft’s headquarters in Redmond, Wash. (GeekWire Photo / Monica Nickelsburg)

Microsoft in June announced a sweeping racial justice plan, including an initiative to spend $150 million on diversity and inclusion programs, and double its number of Black and African American managers and senior employees by 2025 in the U.S.

Now the United States Department of Labor Office of Federal Contract Compliance Programs (OFCCP) is taking a closer look at the company’s hiring and whether it constitutes unlawful discrimination on the basis of race.

“We have every confidence that Microsoft’s diversity initiative complies fully with all U.S. employment laws,” Dev Stahlkopf, corporate vice president and general counsel at Microsoft, wrote in a blog post published Tuesday. “We look forward to providing the OFCCP with this information and, if necessary, defending our approach.”

The OFCCP asks Microsoft to “prove that the actions we are taking to improve opportunities are not illegal race-based

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3 Advanced SaaS SEO Strategies & Best Practices

October 2, 2020 | seo | No Comments

The number of SaaS companies grew from 150 in 2011 to 8,000 in 2020 – a 5,000% growth, according to Scott Brinker’s annual Martech 5000 analysis.

It’s getting crowded and competitive.

As a result, basic SEO tactics don’t cut it.

I compiled three of my favorite advanced SaaS SEO strategies in this article, some of which I used during my time at Atlassian myself. (Disclosure: I worked at Atlassian for years.)

Usual Challenges of SaaS SEO

A lot of startups see initial traction with content marketing.

They build a couple of landing pages, get a TechCrunch article, and hit the 1M ARR (annual recurring revenue) mark.

But then they lose momentum.

Conversions and traffic stagnate, the marketing team becomes overloaded, and the attention on paid channels becomes bigger.

Once a business is hooked on paid channels, it’s hard to get off.

And those that get on it too early

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Nathan Mayfield, Vice President of ResNexus: Elevating industries, one business at a time, through service, innovation and education. 

As business owners, we should do all we can to make our businesses accessible to all of our clients. As more businesses move into the digital space and websites are becoming ubiquitous, there is a growing need to ensure not only your physical business but also your website is accessible in order to provide equal access to all and be in compliance with the Americans with Disabilities Act.

A Brief History Of The ADA

The Americans with Disabilities Act was originally passed in 1990 as a way to ensure those with disabilities weren’t unfairly treated and had equal access to buildings and services. While the ADA does not specifically address websites, Title III of the ADA (which requires public accommodation for people with disabilities) has been interpreted to cover websites,

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The SEO landscape of the future is a volatile place. And do you know why? The powers that be (aka Google) are doing their best to build a better, faster and secure web for all of us. Of course, they stand to benefit ten times more, but who cares? Well, you should which is why WordPress SEO best practices are so important.

At least if you own a WordPress site and still want to rank highly (or well) for your terms. You see, to offer an enhanced search experience (and make billions of dollars in profits at some future date), Google must keep updating their search algorithms, much to the chagrin of SEO experts (yes, that includes you).

In the recent past, I could easily score top positions on Google (SERPs – Search Engine Result Pages) by literally “pumping” keywords into my content. What? That’s what was up – that’s

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I originally wrote this as a guideline document just for Orbit clients, but I figured “Hey, who doesn’t love a good checklist? I should share this with the world!” So here we are.

Below are eight tips on SEO best practices for on-page optimization. Let’s get started…

1. Title tags

Assuming you’ve already done your keyword research, this is one of the most important on-page SEO factors. If you haven’t, here is a step-by-step guide on how to research keywords.

The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase. Title tags should be unique for every page. In search results, search engines will highlight your keyword phrases if a user has searched for those terms. This increases visibility and click-through rate.

Let’s say you’re trying to rank for “Chicago Web Design”, your title

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SEO Best Practices for Ecommerce Website

May 6, 2020 | seo | No Comments

on-site-ecommerce-seo-what-is

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.

There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs.

Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.

Let’s dive in.

What is Ecommerce SEO? Definition

Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

You can get traffic from paid search, but SEO costs much less. Plus,

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What is SEO

Search Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated into websites by increasing the visibility of the websites in search engines such as Bing and Google. If you can fully utilize search engines in your business, you would experience a growth rate and increase in traffic like never before.

The higher the ranks in SEO, the higher the website ranks in Search Engine Results Page (SERP) and the more traffic is generated to the website. Below are a few research facts to prove how important SEO is:

  • 93% of all traffic to a website comes from a search engine;
  • 67k searches are performed on Google every second;
  • Having the first position on Google has over 34% of click through rate;
  • Almost 75% of users do not scroll past the first page in Google;
  • Nearly 80% of users ignore paid ads in search
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