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Russ Elliott in his man-cave COVID-19 workspace. (Photo courtesy of Russ Elliott)

When a buddy of Russ Elliott‘s asked if he’d join him in starting a telecom company, he flat out said no. While his friend had been a great help building a website he needed, the venture didn’t have any financial backing and Elliott wasn’t versed in internet connectivity.

But when his friend took the unusual step of sending him a motivational postcard — something with an iceberg and a corny message about not knowing what’s out there unless you took a risk — it played on his mind. Elliott had an MBA. He had drive. He decided to embrace the inspirational cliché.

With that, some 20 years ago Elliott helped launch what became a successful business in Colorado called Brainstorm Internet, serving as its president for 13 years.

“We were nimble and quick and had smart people on

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