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I believe in judging a website by how well it converts visits into profits and this can be achieved with “stickiness”… the measure of how long a user spends on your site.

The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt!

Website Design, “stickiness” & the 8 “C’s”

Your design should keep visitors on your site AND make them come back for more so implement a few of the “C’s” in your site design to improve your conversion rate:

1.Content

“Content is king” so ensure your web copy is unique, fresh, useful to users and fits in with the overall design.

Broadcast content with RSS Feeds, e-mails and sms to your target audience and link to relevant sites to get your point across (automate this in the website design).

Interactive website design (on-line games, weather reports, etc.) ensures consumers … Read More