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Tim Cook kicks off Apple’s virtual launch event in September from the company’s Cupertino, California, campus.


Apple

The camera for Apple’s iPad and Watch event last month zoomed around the spaceship-shaped headquarters, inspirational, thumping orchestral music playing as it rose up to meet the clear blue sky and shining sun before dropping down to a transition shot to find CEO Tim Cook walking the glass-lined halls of the corporate HQ. A large free-standing rainbow sculpture could be seen off on the right, in the center of Apple Park. With the invites for Apple’s Oct. 13 event out, you can anticipate the same kind of spectacle for the upcoming iPhone 12. 

In other words, picture perfect. 

It’s the kind of polish you’d expect from Apple, which spares no expense when it comes to

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