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RealSelf CEO James Coyle. (RealSelf Photos)

RealSelf has a new CEO as the Seattle-based startup sees renewed interest in its cosmetic review platform.

The company promoted James Coyle to CEO. Coyle was chief operating officer since 2019, when he joined RealSelf after stints at Varsity Tutors, Sears, Amazon, Microsoft, and Siemens Healthcare.

RealSelf founder and former CEO Tom Seery is staying onboard as executive chairman.

“We will continue to work closely together shaping the business strategy and investments we’re making for the next phase of growth,” Seery told GeekWire.

Founded in 2006, RealSelf operates a Yelp-like marketplace business that helps people learn more about cosmetic procedures including botox, Invisalign, breast implants, and more. The company has millions of reviews and 20,000 registered doctors on its platform.

RealSelf cut staff in April due to the pandemic as most elective medical procedures were put on hold due to stay-at-home orders and medical

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