October 8, 2020 | technology | No Comments
Cambridge Analytica’s harvesting of Facebook data didn’t affect the UK’s Brexit referendum as the data related to US rather than British voters, an investigation has concluded.
According to a report from the Information Commissioner’s Office (ICO), parent company SCL and Global Science Research – which obtained the data of Facebook users and their friends through a quiz app – appear to have considered targeting UK voters, but abandoned the idea.
“From my review of the materials recovered by the investigation I have found no further evidence to change my earlier view that SCL/CA were not involved in the EU referendum campaign in the UK – beyond some initial enquiries made by SCL/CA in relation to UKIP data in the early stages of the referendum process,” writes information commissioner Elizabeth Denham.
“This strand of work does not appear to have then been taken forward by SCL/CA.”
The report concludes a