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Why is the Revlon Billionaire Unloading Assets?

September 29, 2020 | technology | No Comments

Photo credit: Stephen Lovekin - Getty Images
Photo credit: Stephen Lovekin – Getty Images

From Town & Country

Billionaires—especially those who leverage and buy out—unload pricey assets all the time. They sell during upturns, downturns, and global pandemics—the timing doesn’t really matter for those who operate in the financial stratosphere.

Only a few months ago, for example, Henry Kravis (of Barbarians at the Gate fame) sold a Colorado mansion he built in 1991 to Mike Bloomberg (of $900-million-failed-presidential-bid fame) for $45 million. No big deal. It barely made the real estate pages.

But recently, one of the country’s most feared dealmakers—Revlon majority stockholder and longtime occupant of the Forbes and Bloomberg billionaire ranking lists—Ronald O. Perelman, has been making news by selling assets. A lot of them. Rapidly.

Earlier this month, the New York Post reported Perelman was shopping his 57-acre East Hampton estate, the Creeks, for $180 million in a so-called “whisper sale.” (A spokesperson for

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