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  • An anonymous Facebook executive said conservatives’ success on the platform is due to having content that is “always more engaging,” according to a Politico report.
  • Politico reported that the executive, who identifies as a “center-left progressive” said the right’s focus on “nation, protection, the other, anger, fear” has always been an effective tactic, pointing to the 1930s.
  • The comments come as Facebook has been criticized by the right and left for having a political bias, with social media platforms drawing attention from both President Trump and Joe Biden.
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An anonymous Facebook executive told Politico that right-wing pages see more engagement because of their emotional pull, instead of the platform’s algorithm, according to a report published Friday.

The publication reported that the executive said that “right-wing populism is always more engaging,” because of

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Illustration for article titled Right-Wing Content Flourishes on Facebook Because Fearmongering Has Always Worked, Exec Says

Photo: Olivier Doulier (Getty Images)

Even though right-wing elites repeatedly tout claims of conservative bias on Facebook and other online platforms, in reality, the bulk of data shows the opposite to be true. Per a weekend Politico report, as we near the 2020 presidential election, some of the most engaging posts on Facebook come from conservative voices outside the mainstream media, including Ben Shapiro, Dan Bongino, and David Harris, according to the Facebook-owned traffic analysis tool Crowdtangle. Engagement on Facebook is defined as likes, comments, shares, and reactions.

The company has maintained time and time again that its platform is free of political bias. Facebook says that its algorithm doesn’t favor conservatives, but it also doesn’t have to because the right has one primal advantage:

“Right-wing populism is always more engaging,” a Facebook executive told Politico. They added that conservative content caters to “an incredibly strong,

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On Wednesday, the right-wing news aggregation website Revolver.news published an “exclusive” article calling on law enforcement officials to open fire on protesters in Louisville and elsewhere. While many right-wing media outlets and commentators have echoed calls for “law and order,” what make the Revolver article of interest is the name of one of its biggest promoters…

President Trump.

The article by Revolver, published on Wednesday, was written in response to the violent protests in Louisville following the Breonna Taylor grand jury announcement. The article, which starts off by saying “it’s time to consider the unthinkable,” calls on Kentucky officials to use deadly force to quell the unrest.

“The [Department of Justice] and local police forces could take some inspiration from the words of President Trump: ‘When the looting starts, the shooting starts.’ If violent riots break out in Louisville in the days to come, authorities have a moral duty

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