Tag Archive : Risky

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Snowflake (NYSE: SNOW), the cloud-based data warehousing company that went public recently, is valued at about $60 billion, or about $220 per share. The company trades at a whopping 230x trailing Revenues – well above many other high-growth SaaS names. Can Snowflake justify this valuation? In our interactive dashboard analysis on Snowflake’s Valuation: Expensive Or Cheap we break down the company’s revenues and valuation and compare it with other high-growth software players. Parts of the analysis are summarized below.

A Brief Look At Snowflake’s Business & Risks

Snowflake’s software enables organizations to manage and analyze large quantities and diverse types of data across public clouds such as Amazon’s AWS, Google Cloud, and Microsoft’s Azure in a single, easy to use platform. Snowflake stands to benefit as businesses increasingly move to the cloud while leveraging big data and artificial intelligence. Although major public cloud players have their own data warehousing

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Fresh content still is powerful currency when it comes to search.

Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs.

But what about the “appearance” of freshness?

What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?

What are the SEO benefits – and the consequences?

Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year?

In this article, I’ll answer these questions by examining how key influencers in the SEO and digital marketing industry treat date stamps.

I’ll also discuss my strategy for combating outdated content.

Why Change Article Dates?

Let’s start at the beginning.

First off, as explained by Google’s Martin Splitt, it’s preferable to update an old page, rather

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