October 10, 2020 | website | No Comments
SaaS websites need to be special.
There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value.
But it’s important to put your own preconceptions aside when you’re designing your SaaS website. If you don’t intentionally work to view your website from an objective perspective, your site will almost certainly have too much jargon, be too complicated to navigate, or even miss your target demographic entirely.
With that in mind, here are four questions to ask when designing and building a website for your SaaS company. These questions will give you the perspective you need in order to find out if your website design is optimal.
1. Does your SaaS website make a great first impression?
Here’s a fact that keeps web