Tag Archive : SaaS

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SaaS websites need to be special.

There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value.

But it’s important to put your own preconceptions aside when you’re designing your SaaS website. If you don’t intentionally work to view your website from an objective perspective, your site will almost certainly have too much jargon, be too complicated to navigate, or even miss your target demographic entirely.

With that in mind, here are four questions to ask when designing and building a website for your SaaS company. These questions will give you the perspective you need in order to find out if your website design is optimal.

1. Does your SaaS website make a great first impression?

Here’s a fact that keeps web

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3 Advanced SaaS SEO Strategies & Best Practices

October 2, 2020 | seo | No Comments

The number of SaaS companies grew from 150 in 2011 to 8,000 in 2020 – a 5,000% growth, according to Scott Brinker’s annual Martech 5000 analysis.

It’s getting crowded and competitive.

As a result, basic SEO tactics don’t cut it.

I compiled three of my favorite advanced SaaS SEO strategies in this article, some of which I used during my time at Atlassian myself. (Disclosure: I worked at Atlassian for years.)

Usual Challenges of SaaS SEO

A lot of startups see initial traction with content marketing.

They build a couple of landing pages, get a TechCrunch article, and hit the 1M ARR (annual recurring revenue) mark.

But then they lose momentum.

Conversions and traffic stagnate, the marketing team becomes overloaded, and the attention on paid channels becomes bigger.

Once a business is hooked on paid channels, it’s hard to get off.

And those that get on it too early

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The global digital asset management market size is poised to grow by USD 6.59 billion during 2020-2024, progressing at a CAGR of over 23% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200930005597/en/

Technavio has announced its latest market research report titled Global Digital Asset Management Market 2020-2024 (Graphic: Business Wire).

The shift from on premises to SaaS, increased use of dam across retail, media, and entertainment industries, and high demand for dynamic documents will offer immense growth opportunities.

Register for a free trial today and gain instant access

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