Tag Archive : Search

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SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.

The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

4 Differences Between SEO and Social Media in Driving Website Traffic

1. Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need

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This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Agency Council here.

According to a recent report by Strategy Analytics, global smart speaker sales hit record highs in 2019, with 147 million units sold, representing a 70% increase. Smart speakers and virtual assistants such as Amazon Alexa, Google Home and Apple’s Siri have become prolific in recent years, as hands-free voice command becomes the dominant way consumers perform searches, shop online and complete everyday tasks. 

This has substantial implications for both big brands and small businesses. According to Think with Google, 27% of the world’s population is now using mobile voice search. A recent PwC survey of a representative group of 1,000 Americans found that 90% of consumers

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“Search Engine Optimization (SEO) Software Market 2020”

New Study Reports “Search Engine Optimization (SEO) Software Market 2020 Global Market Opportunities, Challenges, Strategies and Forecasts 2026” has been Added on WiseGuyReports.

Search Engine Optimization (SEO) Software Market 2020-2026                              

New Study Reports “Search Engine Optimization (SEO) Software Market 2020 Global Market Opportunities, Challenges, Strategies and Forecasts 2026” has been Added on WiseGuyReports.

Report Summary:-

The Global Search Engine Optimization (SEO) Software Market Report 2020-2026 (Forecast Period) Offers An In-Depth Study Of Market Growth Factors, Future Evaluation, Country-Level Analysis, Search Engine Optimization (SEO) Software Market Distribution, And Competitive Landscape Study Of Significant Industry Players. Every Segment Of The Global Search Engine Optimization (SEO) Software Market Is Extensively Assessed In The Research Report. The Segment Analysis Offers Critical Opportunities Available In The Global Search Engine Optimization (SEO) Software Market Through Leading Segments. The Regional Study Of The Global Search Engine Optimization (SEO) Software

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Search Engine Optimization (SEO) Software

Search Engine Optimization (SEO) Software Market Size, Status and Forecast 2026

The Search Engine Optimization (SEO) Software Market Research Report is a valuable source of insightful data for business strategists. It provides the Search Engine Optimization (SEO) Software Market industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Search Engine Optimization (SEO) Software study provides comprehensive data which enhances the understanding, scope and application of this report.

Under COVID-19 Outbreak, the Search Engine Optimization (SEO) Software Industry development trends is also analyzed under major heads as
• Industry trends in context of COVID-19.
• The impact of COVID-19 on product industry chain based on upstream and downstream markets.
• The impact of COVID-19 on different regions and major countries.
• The

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I have been a digital marketer for more than 20 years, which seems like an eternity at this point. Google has always been a staple of any good digital marketing strategy, especially for search engine optimization (SEO), to attract free organic traffic based on the quality of the content on your page. But, when we recently started to see our SEO traffic start to decline, we asked our SEO consultant to investigate the root cause. He said it was due to a recent Google Search page redesign, moving the free organic links to the bottom of the search results page. Even more troubling was his answer on how to fix the situation.



a close up of a computer


© Bloomberg | Getty Images


“Start spending more money advertising with Google to get back up to the top of the page,” he said. That’s a very strange thing for an SEO expert to say because his services

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COVID-19 has created a big impact on businesses globally. Companies are making drastic adjustments to their expenditures just to survive this unprecedented economic crisis. Those that previously relied on paid online advertisements are left with no choice but to put their campaigns on hold indefinitely.

Google and Facebook Ad management companies like Australian Internet Advertising (AIA) saw a sharp decline in their clients because businesses started reducing their spending on paid ads.

AIA is an eight year old digital marketing agency which has already established itself as one of the premium  Google ads management  companies in Australia. It is headed by co-founder and director William Polson.

According to William Polson, “Now with companies cutting costs on paid ads, the importance of SEO has never been more relevant. That is why we knew we had to be at the top of Google for all SEO related search queries.”

SEO has been

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Nubia Z20 status bar and Google search bar 9

  • The US Department of Justice is expected to sue Google as soon as next week.
  • It’s believed that the lawsuit accuses Google of putting search rivals at a disadvantage.
  • The department is also said to be investigating search advertising under Google’s search box.

Google has faced several legal challenges in recent years regarding its search and advertising business, and it looks like the US is next in line to take aim at the company.

According to Reuters, citing three sources familiar with the matter, the US Department of Justice is set to file a lawsuit against Google as soon as next week. It’s alleged that the department is also calling on state attorneys general to sign onto the suit.

The lawsuit reportedly accuses Google of trying to put search rivals such as Bing at a disadvantage. More specifically, it’s claimed that Google deprives rivals of “the data about users

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WASHINGTON — The Department of Justice’s (DOJ) impending lawsuit against Google has narrowed to focus on the company’s power over internet search, a decision that could set off a cascade of separate lawsuits from states in ensuing weeks over the Silicon Valley giant’s dominance in other business segments.

In presentations to state attorneys general starting on Wednesday, the DOJ is expected to outline its legal case centered on how Google uses its dominant search engine to harm rivals and consumers, said four people with knowledge of the plan, who spoke on the condition of anonymity because the details were confidential. Meeting with the state attorneys general is one of the final steps before the DOJ files its suit against the company, they said.

The DOJ’s action against Google is set to be narrower than what had been envisioned by some states and several career lawyers in the department. The DOJ

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