Tag Archive : SEM

/ SEM

9 minute read

Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business. But search optimization can be a difficult strategy to manage if you don’t know how to compare SEM vs. SEO.

The tactics may sound the same, but they are two very different approaches to search optimization. If you use the terms SEM and SEO interchangeably and don’t know the differences between the two, you won’t be able to communicate a clear and effective strategy for improving your visibility in search.

This post will give you a clear understanding of the definition and value of each. It will help you answer the following questions:

You’ll also discover SEO and SEM basics and strategies that will help you improve your visibility and performance in search. Take a look at our SEO vs. SEM infographic to help you visualize the

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