Tag Archive : Social

/ Social

  • ‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers

  • ‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens

Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.

Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution

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SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion.

The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

4 Differences Between SEO and Social Media in Driving Website Traffic

1. Audience Targeting and Conversion

Social Media directly captures an audience initially through their specific pain points, which is the strongest and most catchy emotion. Apparently, social media audiences are deeply emotional because they’re on a personal level, rather than business-like. The secondary goal is to target people based on their demographics, geographic location, and, most importantly, their interests. It requires creative content to drive traffic efficiently. Social media audience targeting requires you to present the content even if they’re not searching for it. And you need

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(Bloomberg) — Facebook Inc.’s announcement Thursday that it had shut down a network of phony accounts attempting to influence the November elections reinforced fears that people are working to use social media to undermine U.S. democracy. But unlike 2016, when most attention focused on campaigns associated with the Russian government, this year’s wave of disinformation is coming largely from President Donald Trump and his American supporters, a growing body of research shows, raising new challenges for social media companies. 



a close up of a sign: American flags are displayed on privacy screens at a polling station in Louisville, Kentucky, U.S., on Tuesday, May 22, 2018. The fall election comes into better focus today, when Arkansas, Georgia, and Kentucky choose major-party nominees and runoffs will end months of uncertainty about which House candidates will be on the ballot in Texas.


© Bloomberg
American flags are displayed on privacy screens at a polling station in Louisville, Kentucky, U.S., on Tuesday, May 22, 2018. The fall election comes into better focus today, when Arkansas, Georgia, and Kentucky choose major-party nominees and runoffs will end months of uncertainty about which House candidates will be on the ballot in Texas.

Facebook tied the campaign it exposed Thursday to Rally Forge, a U.S. marketing firm hired

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By Chayut Setboonsarng

BANGKOK (Reuters) – Luxury fashion and auto brands in Thailand have turned to selling their products on Japanese chat app Line amid the coronavirus pandemic, tapping the country’s growing appetite for social commerce, a top executive said on Thursday.

Brands like Louis Vuitton, Chanel and Volvo were among those that opened official accounts on the messaging app, which outranks Facebook’s WhatsApp and Rakuten’s Viber in Thailand, aiming to connect with users during a coronavirus lockdown.

“The luxury category was forced to adapt because their stores were closed,” Line Thailand chief commercial officer, Norasit Sitivechvichit, told Reuters.

Thailand earlier this year imposed a nationwide curfew and closed malls for nearly two months to contain infections.

“During the pandemic, sellers became very active,” Norasit said, adding that others sold cosmetics and fast-moving consumer goods.

Line, which charges sellers for sending messages and live streaming, said its monthly active users

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Satya Nadella wearing glasses posing for the camera: Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella


© Ruchira Kondepudi
Social media companies should focus more on internet safety: Microsoft CEO Satya Nadella

Microsoft Chief Executive Officer (CEO) Satya Nadella has said social media companies should pay more attention to internet safety.

Nadella said Microsoft would have applied some of its experience in internet safety to ByteDance’s video-sharing app TikTok, The Wall Street Journal reported.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Nadella was quoted as saying by WSJ. Microsoft recently made an unsuccessful bid to invest in TikTok’s US business.

TikTok, which was banned by India in June, has faced increased scrutiny over privacy and safety of user data.

Also read: India has tech smarts to build a rival app store, but platform monopoly will be hard to break

TikTok has previously been accused of privacy violations in the US. In February 2019, it paid $5.9

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Microsoft Corp.


MSFT -1.06%

Chief Executive Satya Nadella said that internet safety should be a greater focus for social-media companies and that the software company would have applied some of its experience in that area to video-sharing app TikTok.

“What needs to happen is real reform in social media where internet safety is a top consideration,” Mr. Nadella said Tuesday at The Wall Street Journal’s CEO Council.

Microsoft during the summer made an unsuccessful bid to buy parts of TikTok and address what the U.S. said were national-security concerns about the app’s ties to China. The Redmond, Wash.-based company withdrew from the running after the Chinese government imposed export restrictions on the kind of software TikTok uses, leaving Microsoft’s cloud-computing rival

Oracle Corp.

in pole position to partner with the app.

Mr. Nadella said TikTok approached Microsoft because it required help dealing with the U.S. government’s concerns.

Consumer-advocacy groups this

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  • Instagram boss Adam Mosseri told Savannah Guthrie on “Today” that there are foreign adversaries trying to use social media to “their own end” ahead of the presidential election. 
  • “There are definitely foreign adversaries who are trying to use the platforms, or platforms like Instagram, to their own end,” Mosseri said. “We think of the election here in the US in 2020 as a huge test, not only for Instagram and Facebook, but for the industry at large.”
  • Mosseri oversaw Facebook’s News Feed during the 2016 election when Russia-linked agents spread disinformation on social media that reached millions of people, particularly on Facebook. 
  • It was a learning moment for Facebook, Mosseri said, noting that it took Facebook too long to “focus on the negative that can come from connecting so many people at scale.”
  • Visit Business Insider’s homepage for more stories.

Instagram boss Adam Mosseri said that foreign adversaries are attempting

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social media
Credit: Unsplash/CC0 Public Domain

A new paper in the Journal of the European Economic Association, published by Oxford University Press, explores the connection between social media and hate crimes. The researchers combined methods from applied microeconomics with text analysis tools to investigate how negative rhetoric about refugees on social media may have contributed to hate crimes against refugees in Germany between 2015 and 2017.


Observers all over the globe have scrutinized social media increasingly over the last few years. News reports often suggest a relationship between fake news, social media “echo chambers,” and online “bot armies” with real-life outcomes. But despite the public interest and demands for policy action, there is little evidence about the relationship between social media content and offline behavior.

In Germany social media is among the main news sources of 18 to 25-year-olds. In the United States, around half of all adults use social media to

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FILE PHOTO: SAP logo at SAP headquarters in Walldorf


© Reuters/Ralph Orlowski
FILE PHOTO: SAP logo at SAP headquarters in Walldorf


BERLIN (Reuters) – SAP will try to allocate 5% of its procurement spending to social enterprises and diverse businesses by 2025 to encourage greater social and environmental responsibility.

The German software group, which has 440,000 clients, appealed on Tuesday to other companies to join it in supporting small businesses owned and run by women or minorities.

SAP’s procurement initiative follows its launch in June of a product to help firms track greenhouse gas emissions in supply chains, backing a view that being transparent about their carbon footprint will be good for business.

Video: Seeing an acceleration in digital transformation, says IBM Services (CNBC)

Seeing an acceleration in digital transformation, says IBM Services

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The new initiative relates to so-called addressable spend, the share of a company’s procurement budget that can be allocated to social

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