Soundtrack Your Brand business-to-business (B2B) music streaming company, formerly Spotify Business, today introduced Soundtrack Unlimited, the world’s first on-demand B2B music streaming product offering businesses audio services comparable to Spotify and Apple AAPL Music. The Stockholm-based company, with clients including Lululemon and W Hotels, also renewed its global licensing agreement with Warner Music Group’s Recorded Music division, which has played an instrumental role in the development of the new release.
Perhaps the most notable thing about the new B2B streaming product is that it enables a
Licensed music has been an issue for many streamers in the past, with takedown notices coming from rights holders and making certain games complicated to stream or post videos of. It’s made streaming games with big licensed soundtracks, like Tony Hawk’s Pro Skater 1+2, difficult. Twitch is testing a solution to this issue, an app called Soundtrack By Twitch that will allow streamers to play license-cleared music in their streams.
In a blog post, Twitch has detailed Soundtrack, which has an interface very similar to Spotify. “Soundtrack gives you a curated collection of rights-cleared music and integrates with your streaming software to separate your audio sources, allowing you to keep your channel safe while you create compelling content and grow as a creator,” the post says.
Artists currently available, according to the blog, include Above & Beyond, mxmtoon, Porter Robinson, RAC, SwuM, “and many more”. Claude Von Stroke, Cloudchord, Chrome