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If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll… the list goes on and on.

How much thought and effort have you put into search engine optimization?

This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist.

Do this process right, and you’ll get targeted traffic landing on your website to learn more and/or buy what you’re selling. Fail, and your potential clients will find your competitors without even knowing you exist.

Often, small business owners are trying to make small marketing budgets stretch. They may even take search engine optimization upon themselves, cobbling together a DIY campaign that doesn’t get results or ultimately damages them.

Or, … Read More