Tag Archive : Sugar

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It takes hard work, determination, and talent to achieve startup success, but getting an early break from a major business leader like Lord Alan Sugar can be a real game changer, as entrepreneur Ross Testa, founder of video and social media agency 3 Heads Agency discovered.

At school, Testa had no idea where his future career lay. While his friends pursued predictable routes into law, medicine, and journalism, he admits that his plans were non-existent. Everything changed when, aged 18, he decided to organize a charity week at school to raise money for the Teenage Cancer Trust after one of his closest friends, Ellis Haggith, was diagnosed with leukemia.

He says: “I was determined to make it a success, and it was: the campaign raised just under £5,000 in one week. We had support from a lot of businesses and celebrities, and the experience made

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