October 4, 2020 | programming | No Comments
Polling shows the resilience of the reputation PBS has built over the past five decades. Some 68 percent of respondents told YouGov between August 2019 and August 2020 that they have a positive opinion of PBS, making the service more popular than awards-dominating HBO and putting it on the heels of streaming giant Netflix. A Pew Research Center study on polarization and the American media published in January found that PBS is one of just three outlets — from among 30 choices — trusted by Americans of both parties more than they distrust it.
Paula Kerger, the president and chief executive of PBS, says that trust starts close to home. Even if viewers are skeptical of the media writ large, she argues, they trust journalists who are a part of their own community.
Small rural stations are helped by shared branding and programming, while the service’s urban behemoths benefit from